Hindustan Liquids Pvt. Ltd, the exclusive importer of Perrier in India has appointed Kaizzen for the PR and digital mandate. The mandate encompasses a creative and engaging communications strategy to strengthen brand awareness in India, by building and reinforcing the brand’s presence in digital and media communication verticals.
Chandni Kohli Dhall who recently joined Hindustan Liquids Pvt. Ltd. as the chief marketing officer, said “Perrier is an iconic product in the ever-evolving food and beverage sector and our partnership with Kaizzen will help us to amplify our efforts to create awareness about the company and our offerings in India. As we are targeting the F&B sector in India for the next few years, we were looking at a partner who would understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a long-term and mutually beneficial relationship.”
Commenting on Kaizzen being awarded this mandate, Vineet Handa, CEO - Kaizzen said, “We are very pleased to get this opportunity to manage the media and digital communications mandate for an iconic global brand like Perrier. As Perrier’s communication agency in India, we look forward to applying our strategic expertise to execute innovative, disruptive and high-impact PR campaigns that will positively impact the Perrier business in India.”
The account will be led out of Kaizzen's Mumbai office.