How a high profile corporate influencer made a year old Coca-Cola campaign organically viral in India in April 2021
PR News
Paarul Chand
In the middle of this deadly second wave, a tweet by Anand Mahindra made a year old Coca-Cola ad, 'To the human race' viral in the last week of April in India.
Sayesha Arora, account manager, The PRactice -consumer technology and Godrej PRmoment Adfactors 3030 winner for 2021 examines why the Coca-Cola ad struck a chord, why CTA's by firms such as Cred, POCO, and Zomato are attracting attention. And what brand communications gets a thumbs down from consumers.
Take a look:
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
Featured

PR professionals share their views on journalists publicly calling them out on story pitches

Auto blogger renders unconditional apology to Value 360 for defamatory posts

Hottest Indian startups of 2020, Paytm, Dreams 11 lead the charge: Wizikey Report
