How a high profile corporate influencer made a year old Coca-Cola campaign organically viral in India in April 2021

In the middle of this deadly second wave, a tweet by Anand Mahindra made a year old Coca-Cola ad, 'To the human race' viral in the last week of April in India.

Sayesha Arora, account manager, The PRactice -consumer technology and Godrej PRmoment Adfactors 3030 winner for 2021 examines why the Coca-Cola ad struck a chord, why CTA's by firms such as Cred, POCO, and Zomato are attracting attention. And what brand communications gets a thumbs down from consumers.

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