Marking twenty years of its existence leading industry association PRCAI unveiled a new brand look to mark an ethos of leadership, trust, inclusivity and equality.
The PRCAI New Brand Identity
The new logo is meant to signal the vision of PRCAI to build prosperity through adherence to professionalism and ethics.
Atul Sharma, president, of PRCAI said, "In the past year through various initiatives, we have been able to bring the industry together, push our learning and development initiatives and also evangelise the profession across quarters, and the results are nothing short of remarkable.
The key themes PRCAI is focusing on include communications 3.0 and technology, zinnenials, millennials and content strategies and ethics.
Deeptie Sethi, CEO PRCAI said, “PRCAI as an entity is reinventing itself and driving relevance for our audiences and stakeholders who are both impacting and impacted by our highly skilled industry.”
Upskilling And Celebrating Talent
PRCAI also offered a stage to the 18 winners of India’s first Accreditation Programme in Indian Public Relations (AIPR) for public relations professionals. Those who qualified for the first-ever batch of AIPR, were officially felicitated with the prestigious AIPR pin. These young professionals will be the torchbearers of the industry as they strive to maintain strong professional and ethical standards, leading the industry.