Creativity is a vital part of public relations and an important reason behind PR buyers choosing their agency partner. But is there a danger that public relations practitioners become paranoid about their creativity credentials relative to advertising cousins?
We recently put on a readers poll asking about this very issue and here are the results:
Can PR be more creative than advertising?
Is creativity in PR just different from the type of creativity in advertising?
This poll is sponsored by Impact Research & Measurement
To confirm this was purely a straw poll that we ran on the site for a week or so, we are not suggesting this is in any way statistically accurate. 40 people took part in the poll over the course of about a week.