Jewelry maker, Tanishq, goes back to tradition for new Diwali campaign

Tanishq is well known for pushing the envelope. A previous campaign focused on remarriage for women, while this tweet highlighted gay rights:

This Diwali, Tanishq has gone back to tradition in a bid to push its Festive Gold Collection by tapping into the customer’s desire of buying gold for stability.

Deepika Tiwari, General Manager, Marketing, Tanishq, said that, “This Diwali promises to be a bigger, better and brighter Diwali as the customer sentiment is upbeat. However the customer is viewing it with cautious optimism and hence will spend wisely. In this sentiment the customer is best poised to buy gold.”

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