Bangalore based performing arts academy, Kafqa Academy, has named Cha-Chi Communications as its public relations and brand communications partner following an extensive review process.

The partnership will bolster the online performing arts academy’s communications campaigns and help widen its reach to ensure strong positioning and greater visibility among its target audience.

Speaking on the announcement, Shariq Plasticwala, founder of Kafqa Academy, said: “As we embark on our journey to transform the performing arts market and serve artists across the globe, we were looking for a communications partner that understood our vision and has experience serving emerging brands. Cha-Chi team’s proven track record in helping build new-age businesses, on-point thinking, and comprehensive approach to PR made them stand out.”

Jagriti Motwani, CEO and co-founder, Cha-Chi Communications, said: “ Our team is eager to co-create stories and some authentically engaging content for the academy that can lead conversations around Kafqa Academy’s vision for performing arts and its immense scope in the country and across the globe.”