Latest SPAG report offers communication advice for key stages of the startup journey

 SPAG's latest report, 'Igniting Start-ups with Investor Insights’, developed with KPMG (Singapore), APACMed, PRCA SEA and e27 along with key members of the investing community; charts specific communication insights for startups for every stage of their journey. From proof of concept to gaining market leadership.

India has the 3rd largest start-up ecosystem in the world and is one of the fastest growing with investments in technology peaking the scale.

Through conversations, investors confirm that digitisation of industries is the way forward and they look favourably at start-ups who have managed to pivot and digitise their business models despite the pandemic. 

India’s business-wide funding of start-ups amounted to $13.7 billion in 2020.

SPAG’s detailed report dives into the investor perspective for start-ups, from a communications standpoint.

“As communications specialists, we conducted an extensive qualitative analysis of start-up communications from an investor point of view. Storytelling is an important aspect to any start-up. Hence, we provide start-ups with a blueprint for the road forward, to set their expectations and understand the reality of investor communications, and guide start-ups on how to build communications strategies accordingly,” said Aman Gupta, co-founder, SPAG.


Amrish Nair, co-founder, Biorithm Investors  says, "Investors are a huge part of our communication strategy.To a customer, we sell a product, to the investor, we sell the dream. We ensure that we communicate the vision, mission and ethos of the company. We focus on ensuring a coherent, consistent and timely communication strategy."

Wei-Pu Wu, investment associate, BE Capital said in the report that, "People remember stories. Use your story as an icebreaker. Why did you start your company? That’s a good place to start as it puts founders at ease, it’s something they’re familiar with instead of talking about numbers out of their comfort zone."

SPAG conducted a series of in-depth, one-on-one interviews with key investors, venture capitalists, incubators and accelerators, to understand key characteristics that intrigue investors. Additionally, the organisation also garnered insights from start-ups to understand their use of .communications strategies and tactics and learn what has worked or failed