Lintas Live has won the PR mandate of Allied Blenders and Distillers Pvt. Ltd. (ABD), after a competitive multi-agency pitch. Lintas Live is set to develop the PR communication strategy for ABD and its brand portfolio, which will include, PR content creation and corporate reputation building.

Lintas Live has been tasked to ensure Allied Blenders and Distillers Pvt. Ltd and its brand portfolio is well-positioned with each brand enjoying a distinct position. The Mumbai office will lead the business.

On the appointment, Anupam Bokey, chief marketing officer, Allied Blenders and Distillers Pvt. Ltd. said, “As we embark on a journey of reinvention and transformation we were looking to partner with a modern, forward-thinking agency that understood our vision and demonstrated standout capability of execution backed by strategy. This is where the Lintas Live team stood out on every parameter and in addition showed immense passion, which helped us close this partnership decision.”

Ameer Ismail, president, Lintas Live said, “Allied Blenders and Distillers Pvt. Ltd., is one of India’s top alco-bev companies with brands like 'Officer’s Choice' have achieved great success and scale.”