Media Moments partners with Auris, GenY Labs to offer AI powered data-driven consumer insights
10th September, 2020: Media Moments, an integrated communication services firm today announced partnership with Auris, an AI drivenplatform from GenY Labs that empowers leaders to curate industry specific actionable insights to improve their customers’ experience and engagement.
As the pandemic continues to unfold, the business across the globe has been striving to adapt to the changing needs and demands of their customers. These changes were already in motion long before but have been accelerated post the pandemic erupted.
Therefore for businesses, having automated tools that provide timely insights and analytics have become even more crucial now, to spot gaps and quickly implement modifications. And marketers who are able to leverage these insights to create personalized experiences will be the big winners.
Powered by GenY Labs, an ‘alternative data’ and insights company, Auris offers a host of data driven solutions including deriving actionable insights by analysing data across public and proprietary sources, perform a thorough market and category research, analyse customer feedback and strengthen online reputation management. With Auris, Media Moments aims to help businesses to generate maximum ROI on digital and e-commerce space.
Speaking on the association Sandeep Sreekumar, managing director at Media Moments said “Business leaders are aware of the power of accurate data and how it drives and influences business decisions and improves operational efficiencies. Our integration of Auris, will allow business leaders to quickly and proactively understand consumer journey, perform market and category research, analyse customer feedback and, strengthen their online reputation management, to stay a step ahead and proactively improve their overall customer journey. “
Commenting on the development, Ravi Jain, CEO at GenY Labs “We are delighted to partner with Media Moments. Success of any marketing strategy is based on both utilizing insights and putting those to action.”