MSL and Onclusive announce global partnership for rolling out advanced PR insights tool PR Attribution™

 17th June 2021    PR News 
 Soumiya Awasthi

MSL and Onclusive today announced  an expanded global partnership bringing real-time insights via PR Attribution™ to all MSL clients worldwide, connecting earned and owned content to business outcomes by using data and artificial intelligence.

Onclusive invented, trademarked and perfected PR Attribution™ over the past decade with the largest AI-driven data-set and trained machine learning models. Unlike other systems which aggregate website traffic data across large sets of media coverage, PR Attribution™ links individual articles and pieces of content to specific business outcomes, allowing for precise PR analytics. 

“We have spent the bulk of the past two years at MSL honing an earned-first tech stack based on co-development partnerships, connected APIs and rich Epsilon data.” said Bryan Pedersen, chief innovation officer, MSL U.S. “Onclusive’s PR Attribution™ model has brought us unmatched visibility to PR measurement, deprioritizing industry vanity metrics and inaccurate forms of attribution.”

PR Attribution™ is actively being used by existing MSL U.S. clients and will be integrated into solutions for current and new MSL and Publicis Groupe clients globally.

“Attribution has become standard best practice in marketing, and we are proud to have brought a similar set of advanced capabilities to communications practitioners.  Utilizing Onclusive’s data science we are proud to be a strategic partner to MSL and their clients globally,” said Dan Beltramo, CEO at Onclusive.