NorthEast United Football Club have appointed Value360 Communications as their PR agency.

In the recent times NEUFC have signed the likes of seasoned Brazilian Football Manager, Sergio Farias, as the head coach, along with other key sport stars like Katsumi Yusa, Rowlin Burges, Subrato Paul and Nirmal Chettri.

Value360 will be tasked with providing focused, pragmatic and measureable communications solutions for NEUFC.

Commenting on the partnership, Ardeshir Jeejeebhoy, Director of Football, NEUFC said, “Value360 Communications is a strategic media agency assisting us in enhancing our outreach to top publications and journalists. We are affirmative that associating with the brand will allow us to establish the true essence of NorthEast United Football Club and better put forth the passion, vision and intent driving the club.”

Echoing the same thought, Kunal Kishore, Co-Founder, Value360 Communications added, “We are glad to be partnering with NEUFC and looking after their media outreach. The club boosts an envious line-up of passionate footballers and we are humbled at given the opportunity to better promote the club’s vision and passion for football.”

Representing the 8 North Eastern states, NEUFC is owned by John Abraham, who is a self-confessed football fan. The team is currently gearing up for the upcoming championship that will feature the 8 Indian Super League teams competing against each other for the ultimate moment of glory as the undisputed champions of Hero ISL 2016.