India’s public relations industry is projected to cross ₹2,800 crore this year. Yet the professionals driving this growth still lack the basic analytical infrastructure that marketing, advertising, and digital teams have relied on for over a decade.
Mehak Pandey, a comms professional with a decade's experience, has developed the NexusAI platform to combine real-time multilingual media monitoring, AI sentiment analysis, competitor benchmarking, campaign ROI calculation, predictive risk modelling, and journalist intelligence for the Indian market.
“Every problem NexusAI solves is a problem I lived with for a decade. I built the tool I wished existed when I was running campaigns at Ogilvy, MSL, and Mavericks. PR professionals deserve the same data-driven confidence that marketing teams take for granted,” said Mahek Pandey, founder, NexusAI for PR.
Can PR prove its own value?
Per Pandey, "PR consistently delivers 10–15x better trust-per-rupee than paid advertising, but the industry has never had standardised tools to quantify this. While marketing teams walk into boardrooms with attribution dashboards and conversion funnels, PR teams present clipping books and subjective sentiment summaries. This credibility gap costs the industry budget share, board-level influence, and talent."
How to measure PR impact for regional media in India?
Over 600 million Indian internet users consume content in regional languages. Hindi, Tamil, Telugu, and Bengali media coverage of a brand can tell a completely different sentiment story than English. Major global monitoring platform do not allocate resources to this slice of the audience, leaving PR teams blind to how their brands are perceived by the majority of India’s population.
NexusAI is therefore available in nine Indian languages including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, and English, all analysed with identical analytical depth.
Nexus AI will also scan for early crisis warning, journalist intelligence and GEO keyword directives.
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