New Delhi, June 30, 2020: RR Global, an 800 million USD corporation conglomerate in the electrical industry, has appointed PR Pundit as its India PR partner. PR Pundit will be responsible for the communication of RR Global’s foray in the two-wheeler electric segment in India.
The scope of work includes strategic planning along with media and influencer engagement to introduce and build the new brand – BGAUSS. This will be a pan-India launch and sustenance programme to be executed by PR Pundit’s team across New Delhi, Mumbai and Bengaluru.
PR Pundit has the experience of launching multiple brands in the country, both local and global, the most recent one being Uniqlo in 2019.
"We were impressed by the creative approach, passion and agility demonstrated by PR Pundit. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership as we prepare to introduce BGAUSS.,” said Priyanka Kabra, brand director, RR Global and BGAUSS.
Commenting on the win, Neha Singhvi, COO, PR Pundit says, “RR Global has a strong legacy in the electrical industry and we are honoured to have been awarded this responsibility. RR Global was looking for out-of-the-box thinking, beyond the conventional PR route and our blended approach based on insights, struck the right chord. With the future of urban mobility being electric, we are excited to partner RR Global to drive a paradigm shift in daily commute and lifestyle. We aim to execute an innovative and high-impact PR campaign to build aspiration for the brand.”