OYO Hotels, South Asia’s largest hotel chain, today announced the appointment of Prasidha Menon as the head of Communications. Menon has over 13 years of experience and will be looking at both internal and external communications for OYO in India and other international markets. In this role, she will be responsible for driving OYO's reputation forward and delivering against the company's mission of redefining the future of living, through sustained corporate reputation management programs and targeted brand-building campaigns.
She will be a thought partner to every OYOpreneur, enabling them to share their side of the story. She will be a key member of the leadership team. Menon joins at a time when the firm is on a path to growth and expanding aggressively in China. It has recently won the ET start-up of the year award.
Commenting on the appointment, Ritesh Agarwal - founder & CEO, OYO Hotels, said, ‘’We strongly believe preemptive communication is one of the top pillars for new-age mission-oriented companies looking to create a long-lasting impact on their stakeholders and the ecosystem at large. In the last five years of building OYO ground up, we have witnessed the significance of quality communication and the role good content and authentic storytelling can play in a building, protecting and, nurturing of the brand. With Prasidha taking on this mantle, we are certain that more and more people will second OYO’s mission of creating beautiful living spaces, for everyone, anywhere. We are really excited to welcome her to the OYO family.’’
Prasidha Menon, the newly appointed head of communications, OYO said, ‘’OYO is one of the most exciting, innovative and mission-driven companies in and from India that has changed the way, world defines good quality living spaces. It is heartwarming to see a group of dynamic young individuals, determined to make a difference, spearheaded by a passionate group of leaders committed to the company’s mission. I am thrilled to join this team and be a thought partner as we prepare to write the next chapter of OYO's success story in India and the world.”
Before OYO, Prasidha was leading communications for Uber in India and South Asia. This involved managing communications for several business milestones, strategic partnerships, executive visits, geo expansion, product launches, including the market entry for the UberEats business and its expansion in over 20+ cities in India in less than 15 months.
At 35, Menon is one of the youngest corporate communications leads in the country along with PAYTM's Sonia Dhawan and Policy Bazaar's Aman Dhall. Menon previously spent 6 years at Edelman India including a stint at Edelman Digital in San Francisco, where she moved as a part Edelman’s Daniel J. Edelman Global Fellows Program. During the fifteen months of fellowship, Menon worked on the communications for the split strategy for HP, currently two separate companies, HP Inc. and Hewlett-Packard Enterprise.