In her new role with HITACHI ABB, Pratyasha Malakar Pal will be their employer branding lead for Southeast Asia (SEA). She will be responsible for planning, driving, organizing, and managing the employer branding activities, executing a consistent branding strategy.
Pal's mandate includes creation of a positive company image among potential candidates and attracting candidates to achieve the company’s long-term recruitment needs.
This role also has strategic oversight of the company’s South East Asia university-recruitment and early career programming. She will be based in Bangalore, India.
Pal was till recently leading internal communication efforts for Honeywell Connected Enterprise India and APAC.
Her experience spans both internal and external communications having worked in PR agencies and in-house corporate communications divisions for the last 12 years.