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PRCAI elects new leadership committee, Atul Sharma re- elected as President

The Public Relations Consultants Association of India (PRCAI) has elected a new managing and executive committee at its annual general meeting held on May 12, 2023.

Atul Sharma, CEO, of Ruder Finn India and head, of the Middle East, has been re-elected as the president, who has been the president of the association since 2021. 

He will be supported by Kunal Kishore, founder and director, of Value 360 Communications, who will be serving his second term as the VP, and Vineet Handa, founder and CEO, of Kaizzen PR, elected as the new Secretary, part of the managing committee (MANCOM), working along with the PRCAI CEO, Deeptie Sethi.

PRCAI team 2023

Starting this year, executive Committee (EXCOM) positions have been constituted as part of restructuring the responsibilities, aligned to drive progress on specifically identified areas through four National Chairs.

Atul Sharma, president, of PRCAI said, “It’s an honour to be re-elected as president for a second term. I look forward to working with Kunal Kishore, Vineet Handa, and our new National Chairs. We will continue to set high professional standards, focus on ethics, and collaborate, co-create and celebrate with our member firms in their growth and prosperity.”

The four elected EXCOM National Chairs include:


1. Nikhil Dey, executive director, of Adfactors PR, will assume the role of National
Chair- Talent and Academia.
2. Neha Mehrotra, managing director, of Avian WE, will handle the charge of
National Chair- Growth and Standardization.
3. Girish Balachandran, founder, ON PURPOSE, will be responsible to take on
National Chair -marketing communication and global network
4. Santanu Gogoi, founding partner, First Partners Communications, will
assume the role of National Chair- Learning and Thought Leadership

The newly elected leadership team will serve a two-year term, commencing in May 2023 and concluding in May 2025 and work collaboratively with the PRCAI secretariat and members. T

Deeptie Sethi, CEO of, PRCAI said, “I would like to thank the outgoing leaders for their contributions and look forward to working with this terrific new leadership team, aiming to not only grow and serve our members better but also take on industry challenges to further the public relations industry.”

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