LinkedIn: Aarzoo Mehta

Six years ago, Aarzoo could never have imagined that she would be leading client presentations, shaping media narratives, and becoming the go-to strategist for top brands. An introvert who once struggled to speak in front of even a couple of people, she found her voice and began advocating not just for herself, but for brands in need. One of her significant achievements was with Love Depot, a brand with near-zero awareness in the taboo realm of sexual wellness in India. Aarzoo turned this brand into a cultural conversation starter, securing coverage in over 50 media publications in just five months.

 Furthermore, through Sony SAB’s ‘Main Khush Toh Family Khush’ campaign, she demonstrated that light-hearted storytelling could drive meaningful conversations and change, turning entertainment into a platform for impactful dialogue.

LinkedIn: Akanksha Sharma

PR isn’t about waiting for direction; it’s about creating impact, no matter the circumstances. This piece of wisdom helped Akanksha Sharma navigate the chaos, find clarity, and deliver results when she was faced with unexpected challenges. Having worked with brands like Cartier, Parle Agro, and Microsoft, Akanksha’s real win was when she helped transform a niche B2B tech company, Aerospike, into a recognized entity, earning industry accolades.

With profound industry insight and a focus on result-oriented execution, Akanksha has elevated brands through strategic PR, content creation, and communications. Akanksha expertly tailors strategies for success. Her approach to public relations is both strategic and resilient, ensuring the right story reaches the appropriate audience.

LinkedIn: Akash Singh
Instagram: theakash.singh

Dedicated, eager and committed, Akash has collaborated with esteemed brands such as Ralph Lauren, Chopard, The Macallan, and UNIQLO. Through these campaigns, he has honed his ability to blend brand heritage with innovative storytelling. Notably, he celebrated the 50th Anniversary of the Polo Ralph Lauren Polo Shirt, an accomplishment that earned him a finalist position for the Fulcrum Awards and developed digital activations for Simba Beer.

One of Akash’s most significant projects is the introduction of Zig Zag Vodka in India, where he developed a brand identity from the ground up. By emphasizing authenticity, he learned the importance of establishing personal connections, which aids brands in distinguishing themselves. Akash’s dedication has garnered him accolades such as "Bee of the Season" and "Young Bee of the Hive" at PR Pundit Havas Red. These recognitions reflect his commitment to advancing brand engagement.

 Do take a look: Repositioning PR in a Rapidly Evolving Media Landscape

LinkedIn: Anjali Singh
Instagram: anjalispeaks

For Anjali, public relations is a fascinating journey and one that has taught her to balance traditional strategic advantages with forward-thinking initiatives. This combined with her adaptability, relentless drive for excellence, and creativity, has made her a valuable asset in the world of public relations. Anjali has played a pivotal role in the communication success of brands such as Samsung India, LG Electronics India, and Lava.

As an account executive, she has gained fresh perspectives on public relations, particularly the growing role of technology and AI in modern communication strategies. Her notable achievements include the launch of Lava Agni 3 in India, which garnered enthusiastic acclaim from over 150 media professionals and positioned Lava as a cross-sector impact brand. Additionally, she successfully managed the All-India K-pop Contest 2024, which received overwhelming enthusiasm from over 4000 media professionals and influencers, establishing the contest as a significant cultural event.

LinkedIn: Ankit Chavan

Ankit is a passionate PR innovator committed to transforming how campaigns are created, managed, and measured. Integrating AI, digital storytelling, and data-driven strategies, Ankit delivers impactful results with creativity at the heart of their work. Ankit's media engagements have secured coverage in prominent outlets such as The Times of India, Hindustan Times, and Business Standard, while also delivering engaging content for large brands like Tata, Aditya Birla, Fujitsu, HCC, and Kalpataru.

Ankit has led successful campaigns, such as the Janhvi Kapoor event, showcasing effective leadership and mentoring junior team members. His strategies have increased positive brand sentiment by 15% within 48 hours during a client crisis and contributed to a 10% revenue increase through up-selling and cross-selling strategies. Ankit is also a thought leader, sharing insights through articles published on websites like The Times of India, and e4M, educating budding PR professionals and staying ahead of market trends.

LinkedIn: Judelyne Bannerji

Instagram: juzzzybe

Judelyne's career in communications is marked by strategic storytelling and impactful leadership. At Edelman, she balances client responsibilities with constant skill development. Judelyne’s work with Swiggy on the "How India Swiggy’d" campaign demonstrated her talent for data-led storytelling, transforming consumer data into compelling narratives and leveraging AI visuals to amplify reach. She further showcased her abilities in the Hellmann’s Mood Burgers campaign during the World Cup 2024, blending real-time engagement and influencer storytelling to enhance brand visibility.

It also highlighted Judelyne’s ability to develop strategies that marry emotional storytelling with innovative solutions. Beyond campaigns, her role often involves orchestrating strategies behind the scenes, whether capitalizing on topical trends, uncovering unique data insights, or motivating the team, she brings a proactive mindset to everything she does.

LinkedIn: Kushal Bansod
Instagram: kushallbansod

Kushal is an accomplished associate consultant at Pitchfork Partners with a robust track record, particularly in the automobile sector. His innovative PR strategies have set industry standards, evident in the launch of the world's first-ever CNG two-wheeler. He currently manages PR mandates for major clients such as Bajaj Auto, Triumph Motorcycles, and KTM, demonstrating deep industry knowledge and adaptability. He believes that with the evolution in PR and integration of digital aspects, it has become more critical than ever to be prepared for potential crises, especially when dealing with product-led companies.

Kushal's adeptness at crisis management, his use of AI tools for performance analysis, and a strong media network have delivered exceptional results. His leadership shines through, mentoring trainees and leading teams to success, earning him multiple employee of the month awards and three industry accolades.

LinkedIn: Kyle Savio Mendonca
Instagram: kyle__mendonca

Kyle excels at merging research with strategic communication. At The Mavericks, he spearheads impactful reports on consumer behaviour, public sentiment, and economic trends. His Union Budget 2025-26 report provided essential insights for businesses and policymakers. "Food Delivery Unwrapped" aimed to expose hidden costs on food aggregator platforms, including inflated prices, delivery fees, and packaging charges, while also analysing the marginal benefits of premium subscriptions. "The Game of Attention" offered marketing leaders intelligence for crafting strategies by analysing format preferences—bite-sized vs. deep-dive content—across video, audio, and text.

Kyle transforms complex data into engaging content, influencing C-suite decisions and amplifying brand narratives. His work resonates across media, shaping thought leadership in boardrooms. A master of media engagement and social storytelling, Kyle embodies the future of PR, where research fuels storytelling and storytelling fuels influence.

LinkedIn: Lakshika Khanna
Instagram: lakshika_khanna

Lakshika has been managing communications and PR for aviation and toys and games clients each requiring tailored approaches. What sets her apart is her unique ability to handle crises and build strong corporate narratives, particularly in the dynamic aviation industry. Lakshika excels in activating immediate crisis responses, crafting quick statements, and ensuring balanced media coverage. Her experience has made me a dependable resource for managing difficult situations and earning the trust of clients and team members alike.

Her work has helped increase sales and significant engagement through strategic collaborations and events.

LinkedIn: Madhur Khetrapal
Instagram: madhurr18

Madhur has demonstrated exceptional prowess as a public relations professional at ASUS, where she plays a pivotal role in elevating the brand's image as a meaningful innovator. Her brilliance shone with the launch of the ASUS ZenBook S 14 Launch Campaign in 2024, which was also a pivotal year for AI. With the larger communication message of ‘Simplify with Incredible AI,’ Madhur delivered a full-blown, integrated marketing campaign that showcased the transformative power of AI-driven technology. Her strategic and fresh approaches have been instrumental in crafting compelling narratives that resonate with GenZ audiences.

Madhur's ability to foster meaningful relationships with stakeholders, coupled with her excellent writing and communication skills, has consistently delivered outstanding results. Her dedication and proactive attitude have set new benchmarks in PR excellence, making her contributions invaluable to the team's overall success and the brand's aggressive retail expansion strategy.

LinkedIn: Marielle Remedios
Instagram - marielle.remedios

Marielle, a storyteller and strategist in the world of corporate PR, found her purpose in crafting compelling narratives that shape perceptions and drive business outcomes. Over the past seven years, she has led the way for iconic FMCG brands such as P&G, Marico, Kellogg, and Nivea, creating stories that resonate on topics like gender diversity, STEM, and education. Each brand posed unique challenges, which Marielle turned into opportunities for impactful storytelling, from product launches and employer branding initiatives to navigating crises on various fronts.

At Madison PR, Marielle's efforts have not only driven business outcomes for clients but also contributed to the agency's growth, FY 23-24. Her passion for storytelling and commitment to authenticity underscore her role as a young leader who balances business goals with the audience's heartbeat, ultimately bringing brands' visions to life.

LinkedIn: Mehak Bhalla

Embodying the adage "Jack of all trades, master of none, but oftentimes better than a master of one," Mehak has carved an impressive niche as a versatile PR professional. Her ability to blend strategy with creativity, data with storytelling, and digital with traditional media has been instrumental in her success across diverse sectors such as energy, tech, auto, infrastructure, logistics, and social impact.

Mehak's hands-on approach is evident in her work, from designing social media campaigns and managing earned media to crafting crisis communication plans and executing creative projects like videos, designing, and voiceovers. Mehak's passion for DEI and sustainability drives her to advocate for inclusivity in PR, ensuring diverse voices are heard and climate action narratives reach the most affected.

LinkedIn: Monika Kolgaonkar

In this modern PR landscape, geographic borders, platform-driven limitations, and content-defined boundaries are mere roadblocks to be dismantled, and Monika is a testament to this new era of PR. Leading the APAC PR strategy for Amadeus, Monika has executed high-impact campaigns across six markets—Thailand, Malaysia, Australia, New Zealand, Japan, and Indonesia—all from India. Her strategic approach led to media coverage that resonated deeply; a leadership piece designed for India made waves in the Philippines, and a Philippines-specific data storytelling campaign garnered over 200,000 impressions, proving that sharp strategy, not proximity, drives success.

Additionally, Monika built Amadeus India's social presence from the ground up, achieving over 631.8K impressions. She holds that the lines between PR, content, and marketing are not just blurred but erased. For Zscaler’s NextGen Banking event, she went beyond media relations to shape website content and marketing campaigns, demonstrating that storytelling belongs everywhere.

Further content: How would you reposition PR to make it indispensable in a rapidly evolving media landscape?

LinkedIn: Monika Singh

Monika's PR journey has been akin to finding the perfect puzzle piece, where her passion for storytelling and strategy seamlessly align. Transitioning from executive to manager Monika has become a key support for teams across various markets, extending beyond Delhi, and has had the privilege to work on impactful campaigns for brands across consumer tech, education and telecom.

 Monika's journey has been a blend of resilience, learning, and the power of stories.

LinkedIn: Nishita Chopra

Nishita, having transitioned from an architecture background to PR just over four years ago, has rapidly risen to prominence as an account manager at Adfactors PR. Her innovative approach, combining creativity with strategy, has led to award-winning campaigns for Godrej Properties.

Nishita's leadership in the CREW initiative has successfully launched the Mumbai, Pune, North zone – Delhi Chapters, with the Bangalore chapter underway.

Nishita’s adept use of AI for sentiment analysis, integrated campaign strategies, and pioneering digital engagement techniques have set her apart in the real estate sector. Nishita's consecutive promotions within two years at Adfactors PR are a testament to her adaptability, leadership, and relentless drive to redefine PR beyond traditional media relations.

LinkedIn: Ravindra Samant

Ravindra entered this profession by chance, but now looking back, he sees an incredible journey of growth, learning, and impact. Beginning his career from refining media TMLs to now crafting strategic communications for some of the biggest brands, Ravindra has truly come a long way.

Ravindra’s growth has been shaped by diverse experiences—excelling in internal training programs, earning the AIPR accreditation from PRCAI in 2023, and working across multiple sectors while conceptualizing and executing impactful campaigns. Recently, Ravindra also had the opportunity to address aspiring PR professionals at the PR Conclave organized by PRCAI, where he advocated the idea that PR should be a conscious career choice, not a fallback option.

Also see: How Would You Reposition PR to Make It Indispensable in a Rapidly Evolving Media Landscape

LinkedIn: Rhea Mistry

‘Ms Dependable’, Rhea's achievements are a testament to her dedication, expertise, and leadership. As a key member of the technology PR team at Edelman, she excels in translating complex business goals into impactful communication strategies, delivering measurable success for her clients. Her deep understanding of the fast-evolving tech landscape and ability to distil intricate concepts into compelling narratives have significantly strengthened brand positioning and media engagement.

Rhea's exceptional media relations skills, combined with her talent for client management and communication, consistently contribute to outstanding results. Her natural leadership fosters a collaborative and high-performing team environment, inspiring her colleagues to strive for excellence. Through her professionalism, strategic mindset, and collaborative spirit, Rhea continuously creates value for her team, organization, and clients, making a lasting impact in the industry.

LinkedIn: Rhea Sachdeva

Rhea's journey into the world of communications was unconventional yet profoundly impactful. Starting with a background in sociology and a first job in consulting, she boldly transitioned into PR, driven by her passion for storytelling, strategy, and human connection. 

Rhea’s achievements are notable: shortlisted for Cannes Young Lions in the Media Category, and winning first place at Alchemy 2023. Her belief in the power of communications to drive change is unwavering, as is her commitment to mentoring peers and guiding teams through complex campaigns.

Do take a look: 'Winning feels less like an endpoint and more like a checkpoint'

LinkedIn: Ria Majumder

Storytelling has always been Ria's way of making sense of the world. As someone who loves writing and building meaningful connections, she realized early on that communication is where she belongs and today Ria has honed her skills as a strategic communicator. At SAP Labs India, she serves as the custodian of executive communications for Sindhu Gangadharan, MD, SAP Labs India, blending her passion for business storytelling with a deep understanding of media.

By showcasing India’s growing role as a global tech powerhouse, she helped emphasize how SAP Labs India is a critical hub for innovation and transformation.

LinkedIn: Ritika Vaswani
Instagram: ritika_vaswani

Ritika has demonstrated remarkable prowess as a Public Relations professional over the past eight years, consistently expanding her skill set and developing innovative communication strategies. She has managed an extensive client portfolio across India, with a focus on the Travel and Hospitality industries and has earned internal PR awards at her previous organizations.

In 2021, Ritika transitioned to being an independent PR consultant, mastering client acquisition and retention while building lasting relationships. Notably, she crafted a campaign for Pilibhit House, Haridwar, positioning the hotel as a luxury destination and Haridwar as a serene getaway. Additionally, she successfully navigated the challenges of the alcohol-beverage industry for Himmaleh Spirits, establishing their flagship product, Kumaon & I, and their coffee liqueur, Bandarful. Her passion for travel and food further enriches her professional endeavours, providing a unique perspective on her projects.

LinkedIn: Ritish Raj

Ritish has consistently demonstrated exceptional skills and a proactive approach throughout his career. His tenure as a senior account executive at Ruderfinn has been marked by his ability to handle complex tasks and manage media with remarkable efficiency. Notably, Ritish has established strong relationships with clients, earning their trust through his ability to deliver outstanding results.

His contributions to creative and engaging campaigns showcase his attention to detail, adaptability, and innovative thinking. Ritish’s exemplary work on the OPPO India account, where he consistently met tight deadlines and maintained excellent stakeholder relationships, further underscores his dedication and reliability. His achievements are a testament to his hard work, creativity, and commitment to excellence.

LinkedIn: Shreya Singh

Shreya is the perfect example of a small-town girl making it to the boardrooms of India’s biggest conglomerates. Born in the quiet town of the iconic Jhumri Telaiya, Jharkhand, Shreya has had an extraordinary journey. Her deep-seated passion for storytelling has driven her to transform challenges into opportunities and narratives into powerful movements. Over the past five years, Shreya has made significant strides, leading pivotal conversations in India's PR landscape.

At Adfactors PR, she worked with leading fintech brands like CASHe and Sarvatra Technologies, ensuring their impactful presence during a transformative economic period. Her tenure at Ruder Finn saw her steering B2B storytelling for industry giants such as Flipkart and Pine Labs. Currently, at Godrej Industries Group, Shreya leads strategic communications for the agriculture and chemical sectors, crafting narratives that underscore sustainability and innovation. Shreya envisions elevating PR from a supportive role to a strategic business driver, believing in the power of storytelling to build trust, drive business outcomes, and foster meaningful change.

LinkedIn: Snigdha Voruganti

As a passionate communicator on a mission to humanize corporate communication, Snigdha has significantly shaped the voice of Shahi Exports, India's largest apparel exporter. Over the past three years, she has expanded the communications team, spotlighting the intricate supply chain behind global brands like Zara and H&M, and emphasizing the people and processes behind the garments we wear. Her efforts in purpose-driven communications have included orchestrating media interviews with prestigious publications such as The Economist, Financial Times, and Vogue Business, crafting authored articles, and working on research collaborations with notable organizations like CSEP and FED.

She has also managed partnerships and events with industry bodies like FICCI and the Ministry of Textiles, Government of India. Her role at Shahi Exports involves crafting communication strategies that enhance visibility and credibility with global buyers and policymakers, contributing to shaping regulations like the Corporate Sustainability Due Diligence Directive (CSDDD) and other EU mandates.

LinkedIn: Sumedha Kanwar

Sumedha believes that PR is all about strategy, relationships, and storytelling, akin to a game of chess where every move is calculated, every piece plays a role, and the right positioning can change everything. Sumedha spearheaded a data-driven strategy and proactive media engagement for a leading IT , AI and digital engineering clients resulted in a significant boost in visibility.

LinkedIn: Suramya Pandey

Suramya has demonstrated exceptional skills by leading impactful campaigns for prominent infrastructure and mobility clients.  Suramya seamlessly integrated media relations with a digital-first approach, using data-driven insights to engage key stakeholders and enhance brand sentiment.

For an aviation client, Suramya orchestrated a comprehensive launch campaign that utilized key opinion leaders (KOL) and influencer partnerships to generate enthusiasm and anticipation for India's largest upcoming airport. This strategy resulted in extensive media coverage and strong online engagement, highlighting the project's grand scale and vision. Suramya's approach underscores the importance of combining digital and influencer strategies to amplify core messages, build deeper connections, and achieve outstanding results.

LinkedIn: Suresh Sapra

Having begun his career in a boutique agency, Suresh Sapra transitioned to Jindal Steel, where he shadowed the Chairman to gain insights into leadership and its influence on narratives and perceptions. Suresh has since developed substantial expertise in public relations, executing multiple campaigns such as JSP’s corporate brand campaign, Steel of India (SOI), which had a broad reach, and the launch of Steelmaking 101, which aimed to simplify complex manufacturing processes.

Suresh contributed to the success of the JSP TechCatalyst event, which gathered over 50 companies and 60 speakers, focusing on digital transformation within the industry. He also worked on the Jindal Steel Indian Open Polo Championship and helped organise the largest human flag formation with the Flag Foundation of India and Jindal Global University. This event achieved a Guinness World Record for the largest human flag formation. Suresh believes that versatility in public relations can be more effective than specialising in a single area.

Also see: How to reposition PR - Suresh Sapra

LinkedIn: Tanima Das

Tanima believes that in PR, perception is everything and the challenge she tackled for Randstad and Voltas—two industry leaders, was that they were facing distinct yet critical communication roadblocks. Before stepping into PR, Tanima began her career as a content writer and when she transitioned to PR, Tanima used this content expertise to shape narratives to drive engagement and brand transformation.

Tanima’s ability to merge content, PR, and digital storytelling has fuelled her rapid career growth from an account executive to an associate account manager in just two years, earning her organizational awards for content excellence.

Also see: Shor kam kaam zyada

LinkedIn: Tanya Singh

Tanya's journey began with dreams of journalism, where she imagined herself standing in the spotlight, shaping narratives and captivating audiences. However, she redirected her path towards Public Relations, where she found her true calling. 

Tanya's journey in PR is a testament to her belief that PR is not just about media relations, but about storytelling that resonates, content that inspires, and strategies that drive impact.

LinkedIn: Vasu Sharma

Vasu is a distinguished professional with a career spanning over eight years, during which he has collaborated with leading brands such as Intel, Mastercard, and Microsoft. His recent accomplishments include pushing the boundaries of AI storytelling, winning the Alchemy Case Study Challenge, and being part of the second runner-up team at the ICCO PR World Cup (India).

Vasu's work is characterized by a profound understanding of technology and its communication, demonstrated through initiatives like Microsoft's AI Tour and Café Copilot. As a knowledge manager at Edelman, he mentors his team, equips them with insights and strategies, and collaborates on testing AI tools for communications professionals. Vasu firmly believes in the power of purpose-driven and impactful storytelling and is committed to nurturing the next generation of communicators, driving the PR industry forward.

LinkedIn: Yazad Elavia

Yazad, a Senior Account Executive at Edelman has carved a remarkable path in his career, distinguished by his unwavering commitment to excellence and innovation. He has been instrumental in shaping the narratives of globally renowned  FMCG brands, where his campaign was a success, building awareness tailored for the Indian consumer, resulting in 250+ stories.

Another campaign generated over 150 million in reach, 281 stories, and a powerful brand recall. Yazad's passion for storytelling and building meaningful connections is evident in his approach to public relations. Yazad says he has found the perfect intersection of strategy, creativity, and impact with public relations.