Advertising and PR giant, Publicis Groupe is marking its' 90th year in operation by providing mentoring, support and funding to 90 entrepreneurial projects in the digital field. This initiative, called Publicis90 is meant to honour the start-up roots of the company way back in 1945 in Paris.
In India, Publicis owns MSLGROUP and 20: 20 MSL.
Open wordwide, to take part, projects can be submitted via the Publicis90 platform (www.publicis90.com) . The drive to mentor and fund start-ups is open to students, new start-ups, entrepreneurs or Publicis Groupe employees anywhere in the world.
The Publicis90 platform will be open for submissions until February 28, 2016. Projects will be pre-selected by region (the Americas, Asia-Pacific, and Europe-Middle-East & Africa), with a first round of votes open to all Publicis Groupe employees (all projects submitted remain anonymous). A regional jury will then draw up a short-list from the pre-selected projects, before the final selection is made by a global jury that will pick the 90 most promising projects or start-ups.
The selected projects will be mentored by Publicis Groupe experts in marketing, communications, management and technology. They will also receive funding in the form of an investment ranging from 10,000 euros for projects about to be launched to 500,000 euros for start-ups that are already ramping up. As for selected projects submitted by Publicis Groupe employees, they will have the benefit of a special internal incubation scheme.
The holders of the 90 selected projects will be invited to participate to Viva Technology Paris, a forum for digital startups.