Radhika Shapoorjee joins 1.4 billion dollar Hike as VP, communications
PR News 
Paarul Chand
Radhika Shapoorjee, who has over 25 years of experience in PR and advertising, has joined the well regarded start-up Hike as vice president, communications. Shapoorjee confirmed the news during a call PRmoment India made to her to verify the story, expressing enthusiam and excitement to be working in a space that Hike operates in.
Hike, a messenger service promoted by Kavin Bharti Mittal is valued at US 1.4 billion dollars. It is widely considered a 'Unicorn' and has received praise for reaching this position in over 3 years of sustained growth. Hike is also one of the few unicorns that does not charge for the app service but has a user base of 100 million. It is also a rare India grown, successful messanger service.
This is Shapoorjee's first stint in corporate communications after over two decades in agency life.
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
Upcoming events:
Featured
PR professionals share their views on journalists publicly calling them out on story pitches
Auto blogger renders unconditional apology to Value 360 for defamatory posts
Hottest Indian startups of 2020, Paytm, Dreams 11 lead the charge: Wizikey Report
