Holcim India has appointed Rishi Tanna as the head of External Communications.
He will be responsible for driving Holcim India's integrated external communications strategy as well as for the two operating companies - ACC and Ambuja Cements with a focus on PR, digital and marketing communications as the key levers.
Prior to joining Holcim, Rishi spent more than a decade at BNP Paribas where he was instrumental in setting up the corporate brand, marketing and communications department. His earlier stints were with Hindustan Unilever and Sanofi.
An avid follower of new trends and technologies, Rishi believes that CommsTech, Neuromarketing and 3 Vs (Voice, Video and Vernacular) will drive the next phase of growth in the field of Communications and Marketing. The two functions will continue to work collaboratively, to generate better ROI.
Outside of his professional commitments, you will find Rishi speaking at colleges, participating in podcasts and webinars with his own series "When life gives you lemons, make a lemonade."