The second pandemic wave, it goes without saying, is a situation none of us has seen in our lifetime.

The PR business is facing an unprecedented challenge in keeping on top of the changes in business as well as supporting their colleagues in their personal fight with Covid-19.

Yet, many in the PR business are a beacon of hope for their colleagues and family providing crucial updated medical information regarding resources. Also, they are sharing support by providing home- cooked meals for Covid affected families and lending an ear for support.

If you want to share some of these #PRHeroesStories21 with us for PRmoment to carry do write to us at paarul@prmoment.in