Shrey Khetarpal, currently WPP's APAC communications lead for Ford Motor Company in APAC, is set to join as 'Regional PR campaign manager - Asia Pacific', Netflix. Khetarpal, will start work in January 2018, after a very successful decade long stint at Genesis Burson-Marsteller, which also saw him lead the brand and consumer marketing practice for New Delhi.
34 year old Khetarpal's role at Netflix will also see him oversee India campaigns. He will be based in Singapore.
According to news reports, Netflix has 4.2 million suscribers in India,way behind rival Hotstar which has over 60 million suscribers. At Rs. 500 per month. Netflix is also the most expensive streaming service in India, a price sensitive market.
Of course, Netflix's mix of original content such as Stranger Things, Orange is the New Black, The Crown, Black Mirror, Narcos, Mindhunter and existing content including Bollywood blockbusters and popular series Breaking Bad and Sherlock, among others, has proved to be a strong selling point. While Amazon Prime Video has raced ahead with original Indian content with the IPL inspired 'Inside Edge', Netflix's Sacred Games is also currently in production. The story of what is called a 'Bhai and Cop' pair, based on the book by Vikram Chandra and starring actor Saif Khan in the lead role of Sartaj SIngh, is eagerly awaited by fans of the book.