Sony Music Entertainment India has appointed Hill+Knowlton Strategies as their agency for Public Relations in India. Sony Music India, a wholly owned subsidiary of Sony Music Entertainment worldwide, boasts an extensive catalogue comprising some of the most legendary recordings in history and is home to renowned and celebrated artists as well as several iconic Bollywood Film soundtracks. The communication mandate spreads across all the verticals including Bollywood music, international, Pop and more.
Commenting on the appointment, Sanujeet Bhujabal– Marketing Director Sony Music India, “Hill+Knowlton’s approach coupled with their understanding of the media landscape made them a stand out choice for us. We are looking forward to the passion and enthusiasm of the team as we collectively work towards achieving our business goals.”
Chetan Mahajan, President-India & South Asia, Hill+Knowlton Strategies, said, “Storytelling has undergone a major transformation in multichannel, multi devices, less attention giving digitally savvy user era. Sony Music is a renowned name in the record label business and we are delighted to partner with them and use our insights to engage with audiences directly and in a very compelling manner. The management team at Sony Music has a very clear vision for the brand in India and we will engage in seamless integration of message harmonized across audiences and across media."
Hill+Knowlton Strategies India has a track record in media and entertainment, working past and present with clients such as Sony Entertainment Television (SET), Sony SAB TV, Sony Pictures Networks (SPN), Turner Broadcasting and Colours from Viacom.