An integrated communications firm with a specialized focus on healthcare communications, SPAG will now be called the 'Strategic Partners Group' bringing together three entities under its wings: SPAG - Public Relations, Public Affairs & Advocacy, D Yellow Elephant – Digital & Social Media and Giga Life – Creative Solutions.  

Reflecting on the current climate and the need for integrated communications that keeps clients and stakeholders at the centre stage, Aman Gupta, founder, Strategic Partners Group, said, “Integrated as a group, yet specialists at core, our vision is to apply our tested approach from the journey towards specialising in the healthcare sector, to further diversify our specialisation into other sectors. Encompassing all our brands under Strategic Partners Group will help us achieve the larger objective of integrated communications in life sciences.”

In a statement issued today, the firm stated that the change in brand name has been driven by the need to better reflect its' identity in providing a complete set of communications solutions; across traditional PR, creative and digital.