Hill + Knowlton India has hired industry veteran Subramaniam M (Subra) as practice lead for technology.

 Subra will be involved in the development, implementation, and integration of strategic communications for PR consultancy's technology clients across India. A veteran in corporate and marketing communications, Subra comes with more than 30 years of experience in leading technology communications mandates for clients like Apple, IBM, VMware, Dell EMC India, and Airtel.

Subra believes in nurturing new talent and was also a visiting faculty at the School of New-team.i from 2005 to 2015.

A seasoned traveler and a movie buff, Subra spends a lot of time reading tech-related publications to stay updated on the latest in the digital world.

A Xavier Institute of Communication alumni, he has worked in leadership roles in communications at IBM, Avian Media and Rediffusion.