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The eighth edition of Fulcrum Awards announced

3rd April 2023: The eighth edition of Fulcrum Awards, powered by the Promise Foundation and, is accepting submissions till May 19th, 2023. The shortlist will be announced by July 27th and will recognise the work done during the period April 2022 to March 2023. The awards will be presented at 7 pm in Chennai on Saturday, September 23rd, 2023.

Ensuring transparency and process orientation, the awards will partner with a process validator - Grant Thornton Bharat. The judging will take place through a rigorous two-stage process, including pre-scoring to determine the first shortlist and a Jury Meet on July 11th, 2023. At the Jury Meet, the shortlisted entries will be discussed and evaluated in detail to decide the winning entries. 

The Awards Directorate has been restructured. The new directorate will comprise Anubhuti Mathur, leading the team supported by Ameeta Vadhera and Jayoti Lahiri. The organisers place on record their gratitude to Hina Issar Huria for her commitment over the years to building the most robust and credible awards programme for Public Relations.

This year there are 31 subcategories that are open to both consultancies and in-house communication teams. There will no longer be a Consultancy of the Year Award. Instead, the highest ranking award a consultancy organisation and a corporate organisation can win is based on the points system. This will be the Master of Technique which will have Gold, Silver and Bronze.

This year Fulcrum Awards has three categories:

Technique Awards: There are 12 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, and Bronze.

Sector Awards: Entrants have 14 sub-categories to choose from and submit their work to be judged for outstanding campaigns in a particular sector. This will have one award - Gold.

Special Awards: These include three sets of awards. The first is the Best Campaign (Brand & Corporate). The second is a Master of Technique - Gold, Silver, and Bronze (Consultancy & Corporate). And the third is one or two individuals who will be awarded lifetime achievement. The organisers will present 2-3 names to the jury for them to choose from.

Master Of Technique: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Master of Technique Trophy. This will be awarded separately for consultancies and for corporates.


Early Deadline fee per entry: INR 8,000/- plus GST (Valid from April 3rd, 2023 till May 5th, 2023)

Regular fee per entry: INR 10,000/- plus GST (Valid from May 6th, 2023 till May 19th, 2023)

All entries to the campaign's sub-categories will have to necessarily be supported by an A4 size storyboard that outlines the Objective, Idea, Tactic, and Result. Read updated rules & regulations here:

The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns. The awards organisers do not accept sponsorship from participating organisations, including all PR firms. The Awards are supported by Avignyata, Reputation Today, School of Communications and Reputation, and Plane Crazy Studio.


Designation & Organisation

Amita Naidu

Head - PR and Corporate Communications, Jio Studios

Ashish Babu

CMO - Europe & UK, TCS

Bhavya Suri

Director - PR & Corporate Affairs, Pearson

Geetaj Channana

Head of Communications, vivo

Kinshuk Gupta

SVP and Head of Corporate Communications, Airtel

Kunal Gulati

Chief Manager – Corporate Communications, Export-Import Bank of India

Nivedeeta Moirangthem

Country Communications Manager, Ikea

Pramuch Goel

VP and Head - Group Communications, Mahindra

Priya Zutshi

Head - Corporate Communications & Sustainability, Blue Dart

Rimmi Harindran

Global Head - Communications, Merck Group

Sanjeev Handa

Senior VP and Head of Corporate Communications, Maruti Suzuki

Saraswathi Mohan

Director - Corporate Communications, Card91

Shaily Vaswani

Senior Vice President - Group Communication & Brand, Aditya Birla Group

Shirley Coses D’Silva

Head - Corporate Communications, Lenovo

Siddhartha P Saikia

Head - Corporate Relations, ACME Group

Smita Basu

Head - Corporate Communications, Godrej & Boyce

Sophia Christina

Head - Communications, IIM Ahemadabad

Sourav Mishra

Head - Corporate Communications & Social Media, IIFL Group

Vasundhara Mudgil

Head - PR & Communications, Spotify India

Yatin Padia

Head- Corporate Communication, Arvind Limited


A. Technique Awards

B. Sector Awards


Best Use of Content


Best Hospitality and Travel Sector CampaCampaign


Best Use of Creativity and Innovation


Best Automobile Sector Campaign


Best Use of Event


Best Luxury Sector Campaign


Best Use of Digital


Best Technology and Telecom Sector Campaign


Best Use of Integrated Communications

(Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional Media / Public Affairs / Community and Advocacy)


Best Healthcare and Pharma Sector Campaign


Best Consumer Product and Retail Sector Campaign


Best Use of Public Affairs


Best Not-for-Profit and Associations Sector Campa Campaign


Best Management of Crisis


Best Food and Beverage Campaign


Best Use of Internal Communications


Best Entertainment and Media Sector Campaign


Best New Product Launch


Best Banking and Financial Services Sector Campaign


Best Use of Media Relations


Best Services Sector Campaign


Best Use of Community Outreach


Best Sports Sector Campaign


Best     Best Regional Campaign


Best Infrastructure and Real Estate Sector Campaign


Best Campaign by a PSU

These include three subcategories that honour outstanding campaigns from Brands and Corporates.

Only the Lifetime Achievement category is nominated by the Jury.


Best Brand Reputation Campaign of the year


Best Corporate Reputation Campaign of the year


Lifetime Achievement Award

 Master Of Technique

Master Of Technique: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Master of Technique Trophy - Gold, Silver, and Bronze.

This will be separate for Consultancy and Corporate.

For any queries regarding The Fulcrum Awards, please contact Anubhuti Mathur or Ameeta Vadhera at The Awards Secretariat at

Twitter: @fulcrumawards | Website: | Facebook: @FulcrumAwards

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