Leading kids’ entertainment channel POGO, a part of WarnerMedia Entertainment Networks Asia Pacific, has appointed Value 360 Communications as its PR and brand communications partner. The agency assumed the brand mandate on February 1, 2020, and will be responsible for planning, managing, and supporting all PR-related activities for POGO in India.

Value 360 Communications won the POGO mandate after a multi-stage, multi-agency pitch and was chosen for its brand-building expertise in the entertainment domain with existing clients like JioSaavn, Comic-Con, Navrasa Duende and former clients including SonyLIV, PVR Pictures, and KWAN Entertainment. 

Deepa Sridhar, director communications of WarnerMedia Entertainment Networks in South Asia, added, “We view Value 360 Communications not as an agency or a partner but as an extension of our in-house team and are confident that they will live up to their name by adding 360-degree value to all our PR-related brand initiatives.”

Speaking on the win, Kunal Kishore, founder and director – Value 360 Communications, said, “We are delighted that India’s first homegrown kids’ channel and leading entertainment brand, POGO has chosen us to lead its communications strategy.”

Launched in 2004, POGO is WarnerMedia’s only-for-India kids’ entertainment network featuring content that spans multiple genres like chase comedy, adventurous escapades and fun-filled action. The channel is home to popular Indian shows like Chhota Bheem, Super Bheem, as well as international hits Grizzy and the Lemmings and Mr Bean.

Value 360 Communications’ latest account win follows close on heels of the recent additions to its client portfolio, which include prominent brands such as Union Bank of India, Angel Broking and DB (Dainik Bhaskar). The organisation already caters to several big global and national brands across sectors such as Lufthansa, Qlik, Cleartrip, MG Motor India, Quick Heal, Indian Angel Network, TCL, Shine.com, TiE Delhi-NCR, Oriflame, and ASUS.