Ubi MACs has been launched and it offers a one-stop solution for media consultation by industry veterans. Ubi MACs is a startup and an Ad agency with the objective to service mid and small capped businesses. With five clients on board, Ubi MACs is backed up by 7 partner agencies, 23 experts and 9 core team led by 5 founders.
The founders of Ubi MACs include Avijit Dutt, ex-creative director Lintas Advertising, Rohan Lopes, marketing communications expert, Ex-Mindshare and Ernst & Young and Vinit Kumar, ex - Publicis, Madison and Mindshare.
Speaking at the launch, Avijit Dutt, co-founder of Ubi MACs said, “Ubi MACs aims to be a hard-working solution for small advertisers and start-ups whose advertising needs are significantly different and are not met by big network agencies due to low budget and other structural issues. It is focused more on width and expansion than on maximizing revenues from a set of clients.”
Ubi MACs says it will play a critical role for the regional advertisers as small and medium sized businesses are facing a challenge to reach out to their target audiences.
Vinit Kumar, co-founder of Ubi MACs stated “There’s a huge surge in the number of start-ups. Also, we have a fairly large number of advertisers in India – about 200 thousand plus. However, the smaller advertisers don’t get access to expertise, experience or required Ad tech due to low investment levels. Mostly, they get serviced by independent consultants and multiple small agencies. By launching Ubi MACs and creating a consortium of six agencies, our ambition is to be the Ola and Uber for the advertising industry by offering accessible, affordable yet boldly effective solutions.”
The newly found advertising and communication start-up has formed a consortium of seven independent agencies from different domains i.e., digital marketing, broadcast media, creative and content.