PR News 1 minute read
Mumbai, 23rd September-upGrad for Business, announced that over 800 employees of Adfactors PR, India’s largest PR firm have been trained in digital marketing skills.
Adfactors stated that the skilling of the 800+ employees is perhaps the single largest such program undertaken by any communication firm in the world.
Minaxi Indra, president, and head, upGrad for Business said, “Public Relations today stands at the crossroads of transition from a traditional to hybrid to a digital model. PR and digital marketing today work hand in hand and we visualise a future where Digital PR encompasses traditional public relations, social media, SEO, and content marketing."
Madan Bahal, co-founder, and managing director, Adfactors PR said, “The digital training initiative is a part of a larger transformational process to prepare Adfactors PR for a post-pandemic world. Training everyone is a part of our philosophy to democratize L&D and growth opportunities across the organisation. upGrad is an amazing partner with a high level of commitment and service orientation to mentor the learners.”
The Advanced Certificate in Digital Marketing & Communication has been delivered through upGrad’s association with the Mudra Institute of Communications, Ahmedabad (MICA).