Upside AI has announced that it has hired One Source for its PR mandate. This will Involve reputation management, corporate communication, investor relations and marketing

Speaking of the partnership, Atanuu Agarrwal, co-founder, Upside AI opined, “At Upside AI, we were looking for a partner that went beyond the tactical approach of two press releases-three tweets-four interviews etc.; a team that understood the business impact of stakeholder engagement. When One Source was recommended to us therefore, we went in with an open mind, to find that the firm prides itself on scaling business bottom lines".

For One Source, this mandate will be spearheaded by lead counsel on the remit, Chhavi Sharma, supported by the national team.