Yamaha annouced today that  First Partners will be its public relations consultancy in India starting January 2018. First Partners iwill be responsible for rolling out an integrated communications campaign for Yamaha comprising corporate reputation, media relations and media events management. 

The PR team at Yamaha which includes Praveen Kumar and Arin Das  will be supported by a 3 member team from First Partners. The Japanese two -wheeler manufaturer has also appointed  Motofumi Shitara, as the new group chairnman and managing director for  Yamaha Motor India Sales. Yamaha is also conducting a feasability study on EV two wheelers for India, driven by the Government of India's stated push for electric vehicles.

Previously Adfactors worked with Yamaha in India.