PR Pundit added 9 wins to its travel and hospitality vertical with 9 new wins spanning across international hotels, online travel aggregators and a tourism board. These include The St. Regis Goa Resort, The Westin Resort & Spa, Himalayas, and Grand Hyatt Gurgaon.
Commenting on the recent wins, Archana Jain, managing director, of PR Pundit, said, “We are absolutely thrilled and honoured to represent the PR duties of a diverse set of travel and tourism entities, strengthening our overall travel & hospitality portfolio.
Jain added, "This year also marks 25 years of us delivering benchmarking work with our made-to-measure communications approach and skilful storytelling. We are excited to work with brands and organisations to optimize business objectives, shape perceptions and build salience for them.”
The travel and hospitality industry has witnessed a formidable surge, from being the most impacted industry during the COVID-19 epidemic to emerging as the strongest in the post-pandemic world.
According to India Brand Equity Foundation, the travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20.
The buoyant outlook for the sector is a result of the pent-up demand arising from the pandemic, thriving domestic leisure travel, and a gradual increase in international travel.