Introduction to PR

 9th October 2012    PR Training 

If you have problems booking this course please call our booking hotline number 00 44 1962 832542 or email bensmith@prmoment.com. To check the price of this courses in rupees, there is a currency converter at the bottom of the page. The times of the courses are on India time, not GMT as the table may suggest.

Format: Our online courses take the form of an interactive 90 minute, live webinar tutorial.

Why this course is useful:

This course aims to provide an introduction to everyday PR activities, covering a broad range of areas allowing new recruits, executives and those moving over from an administrative role to gain an understanding in the world of PR.

How attendees will benefit:

Define PR and where it fits in the marketing mix and what it can contribute to reputation. Put together a basic PR campaign, including targeting and evaluation. Identify the core range of PR tactics and structure a news story, employing the key steps in calling a journalist.

Who should attend

This course is aimed at junior level staff and is suitable for newly recruited graduates or for those moving on from an administrative role into a PR role.

What attendees will learn:

• What is PR, where does it fit in the marketing mix and how does it contribute to ‘reputation'?
• The structure of the PR industry and its different styles and specialisms
• What are the key elements of a PR campaign?
• The importance of targeting and evaluation
• What are the tactics available to PR practitioners?
• What are the key elements of a great press release?
• How to call a journalist - some top tips

 

Further payment information:

The cost of each individual course is $US 60 when paying online. If you are booking more than 5 courses, and wish to be invoiced, please email lucy.smith@prmoment.com. If you would like to opt for the Online Certificate, the online payment cost is US$745. Again, if you prefer to be invoiced, please contact lucy.smith@prmoment.com.

 If you have problems booking this course please call our booking hotline number 00 44 1962 832542 or email bensmith@prmoment.com. To check the price of this course in rupees, there is a currency converter at the bottom of the page.