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As G B-M turns 25, founder Prema Sagar recalls how Genesis PR first met Burson-Marsteller

1st February 2017

As Genesis Burson-Marsteller entered its 25th year, founder and industry veteran, Prema Sagar recounts the matchmaking between Genesis PR and Burson-Marsteller. Listen in to find out who and why raised the question of a 100% acquisition of Genesis PR:

Written by Paarul Chand+,

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