A brand’s reputation today plays out not only in the pages of ‘ The Economic Times’, or on a CNN News 18 telecast but also on Facebook status updates by customers. And in between these two points are a wealth of ‘influencers’; from credible bloggers to bought distributors of information to mainstream journalists and brand representatives such as Anand Mahindra who are influencers in turn. How to make sense of this; who to target and who to ignore? In order to make sense of the ‘Future of Influencing’ for brands we have a range of speakers who will share their views on this key topics. Because, never has reputation mattered more.