Media coverage, the poor cousin of integrated PR is hard, sweaty, bread and butter work. We bring you stories of some of the favourite bits of coverage by millennials and how they managed it.
Get the famed Mumbai Dabbawalas to deliver the press invite, use Facebook to launch a ketchup bottle. The Commune’s Deepak Kapoor says give traditional media methods a miss and social media a hit for a new product launch
Both agencies will focus on spreading the flavour and allure for Glenfiddich in India
Should agencies work for free?
Why mobile matters
The new agency model
PR managers should act as brand managers to create client value
Genesis Burson Marsteller does their own 'Happy' video
How brands in India can engage with millennials
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