There is an uptick in winners from in-house communications teams from mainstream brands such as Eli Lilly , Volvo Eicher and Canon.
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This year’s table also features three new entrants. Big Bazaar, DMArt and Nerolac Paints. On the other hand, Reliance Group (R-ADAG) and Canara Bank have exited the list this year.
"Digital media creates an overall sense of attachment to communication and the idea that you need to be on your devices all the time", says Jeremy Littau.