Tales from the frontline of media relations

Media coverage, the poor cousin of integrated PR is hard, sweaty, bread and butter work. We bring you stories of some of the favourite bits of coverage by millennials and how they managed it.

How to reduce your reliance on traditional media

Get the famed Mumbai Dabbawalas to deliver the press invite, use Facebook to launch a ketchup bottle. The Commune’s Deepak Kapoor says give traditional media methods a miss and social media a hit for a new product launch

Glenfiddich India appoints Thinkstr and PPR South Asia as its agency partners

Both agencies will focus on spreading the flavour and allure for Glenfiddich in India