Media is like a B2B customer for most industries. The media offers visibility in return for information. If we treat them as customers, then we stand a chance to be more effective.
The PRmoment India Trailblazers podcast interviews SPORTSCOMM founders Abhoy Chattopadhyay and Somit Biswas on why sports matters to them so much and why they have made it their life's work.
AI will further push the data economy and brand communicators need to be prepared for its implications. Yet, as machines become more prominent, human intervention has never mattered more.