Rising internet penetration, a massive Gen Z population and the use of micro video content can really open up brands to the idea of Snapchat
The biggest capabilities to build are to start getting our teams to think in story board perspectives, understand the nuances of video content as opposed to the traditional one
Seasoned corporate communications veteran, Minari Shah, is set to take over director, corporate communications function for Amazon India
Should agencies work for free?
Why mobile matters
The new agency model
PR managers should act as brand managers to create client value
Genesis Burson Marsteller does their own 'Happy' video
How brands in India can engage with millennials
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