A robust internal mechanism built on the trust and confidence of employees is critical to averting any public fury. The leaders at the top must demonstrate their commitment to open communication through their actions and behaviours.
Ashmita Pillai, deputy general manager, corporate communication will take charge of communications at Tata Motors.
Indian brands face considerable trust gap in western markets: Edelman Trust Barometer Special India report
The Edelman Trust Barometer umbrella underlines ways to overcome the trust gap Indian brands face in international markets