Here is a full list of the winners of the 2016 Fulcrum Awards as Ideosphere, SPAG and Adfactors win consultancy of the year categories
PR companies classified as ‘very large’ show flat growth in profitability, slow in driving revenue from key categories such as digital and social PR.
Weber Shandwick works pro bono to help sensitive the police to crime against women. Says police are seeing increased willingness among women to report sexual violence – even in states like Haryana where gender ratios are most distorted and sex crimes, rampant
Should agencies work for free?
Why mobile matters
The new agency model
PR managers should act as brand managers to create client value
Genesis Burson Marsteller does their own 'Happy' video
How brands in India can engage with millennials
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