Burson-Marsteller, Being more is announced
16th October 2013
Global public relations firm, Burson-Marsteller has announced a new global positioning to mark their 60th anniversary, under the title ‘Burson-Marsteller, Being more’.
The commitment undertaken by the firm is outlined: “Burson-Marsteller, Being More is our promise to our clients and to each other: To exceed expectations today and constantly improve for tomorrow”.
To support the new positioning the firm have announced a number of new initiatives including Burson-Marsteller conversations series of gatherings that will bring together many of the best minds in business, public policy and media.
Alongside the relaunch is the obligitory corporate video, which you can view below.
“Our 60th anniversary provides the perfect catalyst to ensure Burson-Marsteller is being more in the service we provide our clients in a fast-changing communications environment. Our purpose is to help our clients define and communicate their purpose of Being More and to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world”, said Burson-Marsteller’s Worldwide Chair and CEO, Don Baer.