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Fulcrum Awards

Fulcrum Awards 2018 winners announced, GBM is consultancy of the year

28th September 2018


The organisers of The Fulcrum Awards - PRomise Foundation and PRmoment India announced the winners for 2018 on Saturday, September 29th at a gala evening at Hyderabad. The awards night saw a gathering of almost 700 professionals from public relations firms and in-house communication teams of over 100 corporate organisations. This is the largest such gathering of communications professionals in India. 

The winners were selected by a jury of 18 eminent in-house communication leaders, after rigorous online and offline evaluation of the entries. Following our practice from last year, the judging process has been reviewed by PwC.  

The awards night commenced by honouring veteran communications professional Roger C B Pereira with the Fulcrum Lifetime Achievement Award.

Among the big winners of the night are Genesis Burson-Marsteller which won consultancy of the of the year for the giant category, Value 360 bagged the win for large firms for the same category, Pr Pundit was named consultancy of the year for the mid-size category and On Purpose for the emerging firm's category.

 

Diversified conglomerate Piramal Group's corporate communications team won the award for in-house team of the year for the large in-house team category.  Dimple Kapur, Piramal's group head – corporate communications & PR also won in an individual capacity.

Among the campaigns that got the jury's approval was the 'Saluting Women Power in Rugby' for Societe Generale by Adfactors PR ( gold winner for best CSR), 'Mumbai Khadde mein' for Red FM by Burson Cohn & Wolfe (Genesis Burson-Marsteller) ( gold for best use of content), 'Correcting Vision, Improving Lives' by Edelman India for Essilor India ( silver for best use of public affairs) and Punjab Di Beauty No 1, by Godrej's in-house team ( gold for best regional campaign) 

The Awards Night is powered by Standard Chartered Bank. It is supported by  Heckyl Technologies and Cision. The partners include SCoRe, Reputation Today, PRCAI, Avignyata and Plane Crazy Studios. The awards system is unique as it does not solicit sponsorship from nominees and does not permit jury members to send entries from their organisations. It is also the only awards system honouring Public Relations excellence that engages a Big Four audit firm to review the process.

 

Please see the full list of winners here:

TECHNIQUE AWARDS
  Category Campaign Title Organisation Client Organisation/Consultancy
GOLD C1 Best Use of Content Channelizing Conversations to Shape The Narrative Of Gender Pay Gap Burson Cohn & Wolfe (Genesis Burson-Marsteller) Monster.com
SILVER   Just Laugh, SING, and Be Secure     Adfactors PR Pvt Ltd for Godrej Security Solutions-
BRONZE   Unboxing the All-New Ford EcoSport -Ford India Pvt Ltd
S.No Category Campaign Title Organisation Client Organisation/Consultancy
GOLD C2 Best Use of Creativity and Innovation Mumbai Khadde Mein Burson Cohn & Wolfe (Genesis Burson-Marsteller) RED FM
SILVER   When Jailbirds Sang Adfactors PR Pvt Ltd for Locking Solutions and System
BRONZE   Kentucky Flying Object (KFO) Edelman India for KFC India
S.No Category C3. Best Use of Event Campaign Title Organisation Client Organisation/Consultancy
GOLD   Victims no longer, cheer for the Heroines Adfactors PR Pvt Ltd Viviana Mall
SILVER   Pharrell Williams’ India visit to launch Hu Holi with Adidas PR Pundit Public Relations Pvt Ltd for Adidas India
BRONZE   Resonating Indira in today’s India! Value 360 Communications for Indira Gandhi Memorial Trust
S.No

Category Category C4: Best Use of Digital

 

Campaign Title Organisation Client Organisation/Consultancy
GOLD   Unhide Psoriasis Digital Campaign D Yellow Elephant Novartis India
SILVER   Launch of India's Platelet Donor Community Godrej Communications Team
BRONZE   When Jailbirds Sang Adfactors PR Pvt Ltd for Godrej Locking Solutions
S.No

Category

C5: Best Use of Integrated Communications

Campaign Title Organisation Client Organisation/Consultancy
GOLD   Not Every Super Hero Wears A Cape Burson Cohn & Wolfe (Genesis Burson- Marsteller) Cartoon Network (Turner India)
SILVER   FIFA U-17 SPAG Asia for FIFA - U17, AIFF
BRONZE   Keep It Pumping India - Heart Failure Awareness  SPAG Asia for Novartis Pharmaceuticals
  Category C6: Best Use of Public Affairs Campaign Title Organisation Client Organisation/Consultancy
GOLD   A government awakening on GST Value 360 Communications Urban Clap
SILVER   Correcting Vision, Improving Lives Edelman India for Essilor India
BRONZE   Every Life is Precious SPAG for Sanofi Genzyme
  Category c7: Best Management of Crisis Campaign Title Organisation Client Organisation/Consultancy
GOLD   Nayi Umeed (A New Hope) - #ChangeIsNear MSL India SBUT
SILVER   #MumbaiLifeLine3 Burson Cohn & Wolfe (Genesis Burson-Marsteller) for Mumbai Metro Rail Corporation
BRONZE Managing Reputational Risk Arising out of Regulatory Issues Managing Reputational Risk Arising out of Regulatory Issues  Biocon Limited
S.No Category C8: Best use of Internal Communications Campaign Title Organisation Client Organisation/Consultancy
GOLD   Do the right thing Vodafone India --
SILVER   Frequency: Where Music Inspires Participation Adfactors PR Pvt Ltd
BRONZE   Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling Text100 India for NetApp
  Category C9: Best New Product Launch Campaign Title Organisation Client Organisation/Consultancy
GOLD   Connect to Care! Ideosphere Consulting Pvt Ltd Balco Medical Centre
SILVER   Successful Launch of India’s first Madame Tussauds in Delhi Perfect Relations Pvt Ltd for Madame Tussauds
BRONZE   PEDLing towards New India Fuzion PR Pvt Ltd for Zoomcar
S.No Category C10: Best Use of Media Relations Campaign Title Organisation Client Organisation/Consultancy
GOLD   Paytm – On a mission to bring half a billion Indians to the mainstream economy Value 360 Communications Paytm
SILVER   #MumbaiLifeLine3 Burson Cohn & Wolfe (Genesis Burson-Marsteller) for Mumbai Metro Rail Corporation
BRONZE   Kentucky Flying Object (KFO) Edelman India for KFC India
S.No Category C11: Best CSR Campaign Campaign Title Organisation Client Organisation/Consultancy
GOLD   Saluting Women Power in Rugby Adfactors PR Pvt Ltd Societe Generale
SILVER   Carton Le Aao, Classroom Banao Burson Cohn & Wolfe (Genesis Burson-Marsteller) for Tetra Pak
BRONZE   Launch of India' first Platelet Donor Community Godrej Communications Team
  Category Best Regional Campaign Campaign Title Organisation Client Organisation/Consultancy
GOLD   Punjab Di Beauty No 1 Godrej Communications Team Godrej
SILVER   Thomas Cook goes Desi Adfactors PR Pvt Ltd for Thomas Cook India
BRONZE   Special-edition Colgate Active Salt Pack Campaign in Tamil Nadu Fuzion PR Pvt Ltd for Colgate-Palmolive (India) Ltd
SECTOR AWARDS
S.No Category D1: Best Hospitality and Travel Campaign Campaign Title Entrant Client Organisation/Consultancy
GOLD   Riding the Honda Navi under the Goan Sun Adfactors PR Pvt Ltd Goa Tourism Development Corporation and Honda Motorcycle and Scooter India
SILVER India's love affair with Singapore   Adfactors PR Pvt Ltd, campaign done for Singapore Tourism Board
BRONZE   Live Like a Local 20:20 MSL India for Airbnb
S.No Category D 2: Best Automobile Campaign Campaign Title Entrant Client Organisation/Consultancy
GOLD   Inspiring Aspiration with TVS Apache TVS Motor Company  
SILVER   Roads That Honk MSL India, campaign done for Hindustan Petroleum Corporation Limited, India
BRONZE   The Orange Day Ketchum Sampark Pvt Ltd, campaign done for Bajaj Auto Ltd
S.No Category D3: Best Lifestyle, Luxury and Sports Campaign Campaign Title Entrant Client Organisation/Consultancy
GOLD   All the kids go Kabaddi, Kabaddi, Kabaddi! Burson Cohn & Wolfe (Genesis Burson-Marsteller)  Star Sports
SILVER   Launch of Jo Malone London in India PR Pundit Public Relations Pvt Ltd campaign done for Jo Malone London
BRONZE   Thomas Cook goes Desi Adfactors PR Pvt Ltd  campaign done for Thomas Cook India
S.No Category D4: Best Technology and Telecom Campaign Campaign Title Entrant Client Organisation/Consultancy
GOLD   Powering Indian Police with Artificial Intelligence Value 360 Communications Staqu Technologies
SILVER   Capture Different FleishmanHillard  campaign done for GoPro
BRONZE   On a mission to bring half a billion Indians to the mainstream economy Value 360 Communications campaign done for Paytm
  Category D5: Best Healthcare and Pharma Campaign Campaign Title Entrant Client Organisation/Consultancy
GOLD   P&G Vicks- Touch of Care 20:20 MSL India Procter & Gamble Hygiene & Health Care
SILVER   Launching India’s First Free Condom Store Avian WE campaign done for AHF India Cares
BRONZE   Hearing Matters: Increasing awareness of newborn hearing screening in India Edelman India for Cochlear
  Category D6: Best Consumer Products and Retail Sector Campaign Campaign Title Entrant Client Organisation/Consultancy
GOLD   McDonald’s ‘Flavours Without Borders’ campaign launch Avian WE McDonald's India (West and South)
SILVER   Classmate: Much more than a Notebook! First Partners campaign done for ITC Limited
BRONZE   Kentucky Flying Object (KFO) Edelman India campaign done for KFC India
  Category Campaign Title Entrant Client Organisation/Consultancy
GOLD D7: Best Not-for-Profit and Associations Campaign PET Bottles: What is recyclable is not a Waste! First Partners PET Packaging Association for Clean Environment
SILVER   First free condom store  Avian WE campaign, done AHF India Cares
BRONZE   Saving India's Cinematic Heritage Viacom18 Media Pvt Ltd
  Category D8: Best Manufacturing Campaign Campaign Title Entrant Client Organisation/Consultancy
GOLD   When Jailbirds Sang Adfactors PR Pvt Ltd Godrej Locking Solutions and Systems
SILVER   The True Value of Sustainable Construction Ketchum Sampark Pvt Ltd, campaign done for Ambuja Cement
  Category D9: Best Entertainment and Media Sector Campaign Campaign Title Entrant Client Organisation/Consultancy
GOLD   Mumbai Khadde mein Burson Cohn & Wolfe (Genesis Burson-Marsteller) RED FM
SILVER   Toilet - A Love Story Viacom18 Media Pvt Ltd
BRONZE   UK India Year of Culture Text100 for British Council
  Category D10: Best Banking and Financial Services Sector Campaign Campaign Title Entrant Client Organisation/Consultancy
GOLD   “Aviva brings Good Thinking in Insurance - Wins India’s trust & create a movement of Good Thinking” AvianWE Aviva Life Insurance
SILVER   Winning the Trust of 3.7 Million Microfinance Customers Ketchum Sampark Pvt Ltd, campiagn done for Ujjivan Financial Services
BRONZE   Lifeline to MSMEs of India Value 360 Communications, campaign done for Aye Finance
  Category D11: Best Services Campaign Campaign Title Entrant Client Organisation/Consultancy
GOLD   Getting India ready for #JobsofTomorrow Value 360 Communications Udacity
SILVER   Channelizing Conversations to Shape The Narrative Of Gender Pay Gap Burson Cohn & Wolfe (Genesis Burson-Marsteller), campaign done for Monster.com
BRONZE   Realizing India’s e-commerce dream- Shopmatic Value 360 Communications, campaign done for Shopmatic
INDIVIDUAL -CONSULTANCY PROFESSIONAL
Category Winner Name Organisation name
Individual Awards - Consultancy Professional - Automobile Anand Mahesh Talari, Managing Director Mavcomm Consulting Pvt Ltd
Category Winner Name Organisation name
Consultancy Professional - Technology and Telecom Shivaram Lakshminarayan India Practice Chair- Enterprise Technology Burson Cohn & Wolfe (Genesis Burson-Marsteller)
 Category Winner Name Organisation name
Consultancy Professional - Not-for-profit & Associations Girish Balachandran, Founder and Managing Partner ON PURPOSE
 Category Winner Name Organisation name
Consultancy Professional - Manufacturing Suman Das Sarma, Senior Partner Ketchum Sampark Pvt Ltd
 Category Winner Name Organisation name
Consultancy Professional - Banking and Financial Services Gaurav Patra, Co-Founder & Director Value 360 Communications
INDIVIDUAL -IN HOUSE PROFESSIONAL
Category Winner Name Organisation name
In House Professional - Automobile Varghese M. Thomas, Vice-President and Global Head of Communications TVS Motor Company
Category Winner Name Organisation name
In House Professional - Technology and Telecom Sudeep Bhalla, Sr. Vice President Corporate Communications & Sustainability Vodafone India
Category Winner Name Organisation name
In House Professional - Healthcare and Pharma Nitin Thakur, Director - Brand and Communication Max Group
Category Winner Name Organisation name
In House Professional - Consumer products & Retail Ms. Janet Arole, Head - Corporate Communications Aditya Birla Fashion and Retail Limited
Category Winner Name Organisation name
In House Professional - Manufacturing Bibek Chattopadhyay, Head-Corporate Communications Ambuja Cements Limited
Category Winner Name Organisation name
In House Professional- Services Dimple Kapur, Group Head – Corporate Communications & PR Piramal Group
SPECIAL AWARDS
 
IN-HOUSE TEAM OF THE YEAR Mid-size (2-4 members) Organisation name
Vodafone India
IN HOUSE TEAM OF THE YEAR Organisation name
Large (5 team members or more) Piramal Group
PR CONSULTANCY OF THE YEAR Organisation name
Emerging (INR 10cr and below) ON PURPOSE
PR CONSULTANCY OF THE YEAR Organisation name
Mid-Size (INR 10cr to 20cr) PR Pundit Public Relations Pvt Ltd
PR CONSULTANCY OF THE YEAR Organisation name
Large (INR 20cr to 50cr) Value 360 Communications
PR CONSULTANCY OF THE YEAR Organisation name
Giant (INR 50cr or more) Genesis Burson-Marsteller (Burson Cohn & Wolfe)

 

The list can also be accessed at www.fulcrumawards.in 

Written by Paarul Chand+, PRmoment.in


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