Fulcrum Awards 2018 winners announced, GBM is consultancy of the year

 28th September 2018    PR News 
 Paarul Chand

The organisers of The Fulcrum Awards - PRomise Foundation and PRmoment India announced the winners for 2018 on Saturday, September 29th at a gala evening at Hyderabad. The awards night saw a gathering of almost 700 professionals from public relations firms and in-house communication teams of over 100 corporate organisations. This is the largest such gathering of communications professionals in India. 

The winners were selected by a jury of 18 eminent in-house communication leaders, after rigorous online and offline evaluation of the entries. Following our practice from last year, the judging process has been reviewed by PwC.  

The awards night commenced by honouring veteran communications professional Roger C B Pereira with the Fulcrum Lifetime Achievement Award.

Among the big winners of the night are Genesis Burson-Marsteller which won consultancy of the of the year for the giant category, Value 360 bagged the win for large firms for the same category, Pr Pundit was named consultancy of the year for the mid-size category and On Purpose for the emerging firm's category.

 

Diversified conglomerate Piramal Group's corporate communications team won the award for in-house team of the year for the large in-house team category.  Dimple Kapur, Piramal's group head – corporate communications & PR also won in an individual capacity.

Among the campaigns that got the jury's approval was the 'Saluting Women Power in Rugby' for Societe Generale by Adfactors PR ( gold winner for best CSR), 'Mumbai Khadde mein' for Red FM by Burson Cohn & Wolfe (Genesis Burson-Marsteller) ( gold for best use of content), 'Correcting Vision, Improving Lives' by Edelman India for Essilor India ( silver for best use of public affairs) and Punjab Di Beauty No 1, by Godrej's in-house team ( gold for best regional campaign) 

The Awards Night is powered by Standard Chartered Bank. It is supported by  Heckyl Technologies and Cision. The partners include SCoRe, Reputation Today, PRCAI, Avignyata and Plane Crazy Studios. The awards system is unique as it does not solicit sponsorship from nominees and does not permit jury members to send entries from their organisations. It is also the only awards system honouring Public Relations excellence that engages a Big Four audit firm to review the process.

 

Please see the full list of winners here:

TECHNIQUE AWARDS
	Category	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD	C1 Best Use of Content	Channelizing Conversations to Shape The Narrative Of Gender Pay Gap	Burson Cohn & Wolfe (Genesis Burson-Marsteller)	Monster.com
SILVER			Just Laugh, SING, and Be Secure	Adfactors PR Pvt Ltd for Godrej Security Solutions-
BRONZE			Unboxing the All-New Ford EcoSport	-Ford India Pvt Ltd
S.No	Category	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD	C2 Best Use of Creativity and Innovation	Mumbai Khadde Mein	Burson Cohn & Wolfe (Genesis Burson-Marsteller)	RED FM
SILVER			When Jailbirds Sang	Adfactors PR Pvt Ltd for Locking Solutions and System
BRONZE			Kentucky Flying Object (KFO)	Edelman India for KFC India
S.No	Category C3. Best Use of Event	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD		Victims no longer, cheer for the Heroines	Adfactors PR Pvt Ltd	Viviana Mall
SILVER			Pharrell Williams’ India visit to launch Hu Holi with Adidas	PR Pundit Public Relations Pvt Ltd for Adidas India
BRONZE			Resonating Indira in today’s India!	Value 360 Communications for Indira Gandhi Memorial Trust
S.No	Category Category C4: Best Use of Digital	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD		Unhide Psoriasis Digital Campaign	D Yellow Elephant	Novartis India
SILVER			Launch of India's Platelet Donor Community	Godrej Communications Team
BRONZE			When Jailbirds Sang	Adfactors PR Pvt Ltd for Godrej Locking Solutions
S.No	Category C5: Best Use of Integrated Communications	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD		Not Every Super Hero Wears A Cape	Burson Cohn & Wolfe (Genesis Burson- Marsteller)	Cartoon Network (Turner India)
SILVER			FIFA U-17	SPAG Asia for FIFA - U17, AIFF
BRONZE			Keep It Pumping India - Heart Failure Awareness	SPAG Asia for Novartis Pharmaceuticals
	Category C6: Best Use of Public Affairs	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD		A government awakening on GST	Value 360 Communications	Urban Clap
SILVER			Correcting Vision, Improving Lives	Edelman India for Essilor India
BRONZE			Every Life is Precious	SPAG for Sanofi Genzyme
	Category c7: Best Management of Crisis	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD		Nayi Umeed (A New Hope) - #ChangeIsNear	MSL India	SBUT
SILVER			#MumbaiLifeLine3	Burson Cohn & Wolfe (Genesis Burson-Marsteller) for Mumbai Metro Rail Corporation
BRONZE		Managing Reputational Risk Arising out of Regulatory Issues	Managing Reputational Risk Arising out of Regulatory Issues	Biocon Limited
S.No	Category C8: Best use of Internal Communications	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD		Do the right thing	Vodafone India	--
SILVER			Frequency: Where Music Inspires Participation	Adfactors PR Pvt Ltd
BRONZE			Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling	Text100 India for NetApp
	Category C9: Best New Product Launch	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD		Connect to Care!	Ideosphere Consulting Pvt Ltd	Balco Medical Centre
SILVER			Successful Launch of India’s first Madame Tussauds in Delhi	Perfect Relations Pvt Ltd for Madame Tussauds
BRONZE			PEDLing towards New India	Fuzion PR Pvt Ltd for Zoomcar
S.No	Category C10: Best Use of Media Relations	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD		Paytm – On a mission to bring half a billion Indians to the mainstream economy	Value 360 Communications	Paytm
SILVER			#MumbaiLifeLine3	Burson Cohn & Wolfe (Genesis Burson-Marsteller) for Mumbai Metro Rail Corporation
BRONZE			Kentucky Flying Object (KFO)	Edelman India for KFC India
S.No	Category C11: Best CSR Campaign	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD		Saluting Women Power in Rugby	Adfactors PR Pvt Ltd	Societe Generale
SILVER			Carton Le Aao, Classroom Banao	Burson Cohn & Wolfe (Genesis Burson-Marsteller) for Tetra Pak
BRONZE			Launch of India' first Platelet Donor Community	Godrej Communications Team
	Category Best Regional Campaign	Campaign Title	Organisation	Client Organisation/Consultancy
GOLD		Punjab Di Beauty No 1	Godrej Communications Team	Godrej
SILVER			Thomas Cook goes Desi	Adfactors PR Pvt Ltd for Thomas Cook India
BRONZE			Special-edition Colgate Active Salt Pack Campaign in Tamil Nadu	Fuzion PR Pvt Ltd for Colgate-Palmolive (India) Ltd

SECTOR AWARDS
S.No	Category D1: Best Hospitality and Travel Campaign	Campaign Title	Entrant	Client Organisation/Consultancy
GOLD		Riding the Honda Navi under the Goan Sun	Adfactors PR Pvt Ltd	Goa Tourism Development Corporation and Honda Motorcycle and Scooter India
SILVER		India's love affair with Singapore		Adfactors PR Pvt Ltd, campaign done for Singapore Tourism Board
BRONZE			Live Like a Local	20:20 MSL India for Airbnb
S.No	Category D 2: Best Automobile Campaign	Campaign Title	Entrant	Client Organisation/Consultancy
GOLD		Inspiring Aspiration with TVS Apache	TVS Motor Company
SILVER			Roads That Honk	MSL India, campaign done for Hindustan Petroleum Corporation Limited, India
BRONZE			The Orange Day	Ketchum Sampark Pvt Ltd, campaign done for Bajaj Auto Ltd
S.No	Category D3: Best Lifestyle, Luxury and Sports Campaign	Campaign Title	Entrant	Client Organisation/Consultancy
GOLD		All the kids go Kabaddi, Kabaddi, Kabaddi!	Burson Cohn & Wolfe (Genesis Burson-Marsteller)	Star Sports
SILVER			Launch of Jo Malone London in India	PR Pundit Public Relations Pvt Ltd campaign done for Jo Malone London
BRONZE			Thomas Cook goes Desi	Adfactors PR Pvt Ltd  campaign done for Thomas Cook India
S.No	Category D4: Best Technology and Telecom Campaign	Campaign Title	Entrant	Client Organisation/Consultancy
GOLD		Powering Indian Police with Artificial Intelligence	Value 360 Communications	Staqu Technologies
SILVER			Capture Different	FleishmanHillard  campaign done for GoPro
BRONZE			On a mission to bring half a billion Indians to the mainstream economy	Value 360 Communications campaign done for Paytm
	Category D5: Best Healthcare and Pharma Campaign	Campaign Title	Entrant	Client Organisation/Consultancy
GOLD		P&G Vicks- Touch of Care	20:20 MSL India	Procter & Gamble Hygiene & Health Care
SILVER			Launching India’s First Free Condom Store	Avian WE campaign done for AHF India Cares
BRONZE			Hearing Matters: Increasing awareness of newborn hearing screening in India	Edelman India for Cochlear
	Category D6: Best Consumer Products and Retail Sector Campaign	Campaign Title	Entrant	Client Organisation/Consultancy
GOLD		McDonald’s ‘Flavours Without Borders’ campaign launch	Avian WE	McDonald's India (West and South)
SILVER			Classmate: Much more than a Notebook!	First Partners campaign done for ITC Limited
BRONZE			Kentucky Flying Object (KFO)	Edelman India campaign done for KFC India
	Category	Campaign Title	Entrant	Client Organisation/Consultancy
GOLD	D7: Best Not-for-Profit and Associations Campaign	PET Bottles: What is recyclable is not a Waste!	First Partners	PET Packaging Association for Clean Environment
SILVER			First free condom store	Avian WE campaign, done AHF India Cares
BRONZE			Saving India's Cinematic Heritage	Viacom18 Media Pvt Ltd
	Category D8: Best Manufacturing Campaign	Campaign Title	Entrant	Client Organisation/Consultancy
GOLD		When Jailbirds Sang	Adfactors PR Pvt Ltd	Godrej Locking Solutions and Systems
SILVER			The True Value of Sustainable Construction	Ketchum Sampark Pvt Ltd, campaign done for Ambuja Cement
	Category D9: Best Entertainment and Media Sector Campaign	Campaign Title	Entrant	Client Organisation/Consultancy
GOLD		Mumbai Khadde mein	Burson Cohn & Wolfe (Genesis Burson-Marsteller)	RED FM
SILVER			Toilet - A Love Story	Viacom18 Media Pvt Ltd
BRONZE			UK India Year of Culture	Text100 for British Council
	Category D10: Best Banking and Financial Services Sector Campaign	Campaign Title	Entrant	Client Organisation/Consultancy
GOLD		“Aviva brings Good Thinking in Insurance - Wins India’s trust & create a movement of Good Thinking”	AvianWE	Aviva Life Insurance
SILVER			Winning the Trust of 3.7 Million Microfinance Customers	Ketchum Sampark Pvt Ltd, campiagn done for Ujjivan Financial Services
BRONZE			Lifeline to MSMEs of India	Value 360 Communications, campaign done for Aye Finance
	Category D11: Best Services Campaign	Campaign Title	Entrant	Client Organisation/Consultancy
GOLD		Getting India ready for #JobsofTomorrow	Value 360 Communications	Udacity
SILVER			Channelizing Conversations to Shape The Narrative Of Gender Pay Gap	Burson Cohn & Wolfe (Genesis Burson-Marsteller), campaign done for Monster.com
BRONZE			Realizing India’s e-commerce dream- Shopmatic	Value 360 Communications, campaign done for Shopmatic

INDIVIDUAL -CONSULTANCY PROFESSIONAL
Category	Winner Name	Organisation name
Individual Awards - Consultancy Professional - Automobile	Anand Mahesh Talari, Managing Director	Mavcomm Consulting Pvt Ltd
Category	Winner Name	Organisation name
Consultancy Professional - Technology and Telecom	Shivaram Lakshminarayan India Practice Chair- Enterprise Technology	Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Category	Winner Name	Organisation name
Consultancy Professional - Not-for-profit & Associations	Girish Balachandran, Founder and Managing Partner	ON PURPOSE
Category	Winner Name	Organisation name
Consultancy Professional - Manufacturing	Suman Das Sarma, Senior Partner	Ketchum Sampark Pvt Ltd
Category	Winner Name	Organisation name
Consultancy Professional - Banking and Financial Services	Gaurav Patra, Co-Founder & Director	Value 360 Communications

INDIVIDUAL -IN HOUSE PROFESSIONAL
Category	Winner Name	Organisation name
In House Professional - Automobile	Varghese M. Thomas, Vice-President and Global Head of Communications	TVS Motor Company
Category	Winner Name	Organisation name
In House Professional - Technology and Telecom	Sudeep Bhalla, Sr. Vice President Corporate Communications & Sustainability	Vodafone India
Category	Winner Name	Organisation name
In House Professional - Healthcare and Pharma	Nitin Thakur, Director - Brand and Communication	Max Group
Category	Winner Name	Organisation name
In House Professional - Consumer products & Retail	Ms. Janet Arole, Head - Corporate Communications	Aditya Birla Fashion and Retail Limited
Category	Winner Name	Organisation name
In House Professional - Manufacturing	Bibek Chattopadhyay, Head-Corporate Communications	Ambuja Cements Limited
Category	Winner Name	Organisation name
In House Professional- Services	Dimple Kapur, Group Head – Corporate Communications & PR	Piramal Group

SPECIAL AWARDS
IN-HOUSE TEAM OF THE YEAR Mid-size (2-4 members)	Organisation name
	Vodafone India
IN HOUSE TEAM OF THE YEAR	Organisation name
Large (5 team members or more)	Piramal Group
PR CONSULTANCY OF THE YEAR	Organisation name
Emerging (INR 10cr and below)	ON PURPOSE
PR CONSULTANCY OF THE YEAR	Organisation name
Mid-Size (INR 10cr to 20cr)	PR Pundit Public Relations Pvt Ltd
PR CONSULTANCY OF THE YEAR	Organisation name
Large (INR 20cr to 50cr)	Value 360 Communications
PR CONSULTANCY OF THE YEAR	Organisation name
Giant (INR 50cr or more)	Genesis Burson-Marsteller (Burson Cohn & Wolfe)

 

The list can also be accessed at www.fulcrumawards.in