How to target Millennials
11th April 2014
As you probably know we have our first ever conference in India, ‘How can Brands in India Engage with Millennials’, coming up. With that in mind we thought this was a really interesting infographic.
The study shows that millennials will have an estimated $170 billion to spend per year, according to Forbes. However getting them to spend it may not be as easy, as IRI Worldwide reported that 87% place cost as a key driver behind their brand selection compared to 70% for brand reputation.
The infographic below, from TFM&A Insights, also looks at other key stats for the millennial generation:
Grab your ticket for PRmoment Indias first ever conference, ‘How can Brands in India engage with Millennials’ now!