MullenLowe Lintas Group names group leadership lineup
5th September 2018
5th September 2018, New York- MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named group chairman and chief creative officer. Partnering him, on business, will be Virat Tandon who’s being named group CEO. In their new roles, the duo will lead the group mandate in India overseeing its three agencies; Lowe Lintas, Mullen Lintas and PointNine Lintas. This would include leadership of the PR division, GolinOpinion.
Speaking of the new group leadership, Alex Leikikh – global CEO MullenLowe Group said, “A few years ago, we had asked Amer and Virat to start our second agency in India, Mullen Lintas, and they have built it into a top 10 agency in the country in just two years. Amer has been a creative leader of our group in India for a very long time now, and Virat embodies the entrepreneurial spirit of the MullenLowe Group, and as such, I am delighted to have them steer our overall business in India to even greater success.”
Speaking of their new roles, Jaleel and Tandon said, “The future is looking different and exciting. It’s becoming more challenging for brands to win in the marketplace as the consumer is evolving and most categories are being disrupted and transformed due to technology. Clients are looking for all the help they can get from their agencies to win in this new reality. We want to continue to be our clients’ biggest strength.”
In a separate development, Arun Iyer – Chairman and CCO of Lowe Lintas has decided to move within the agency to become a creative consultant. Arun plans to start a venture of his own and will t
Jaleel and Tandon’s appointments take place with immediate effect. They are working on plans to transform MullenLowe Lintas Group in a few critical areas to remain the key agency partner for clients.
Written by Paarul Chand+, PRmoment.in