Good and Bad PR 1 minute read
Marriage is big business in India and Indian matchmaking site TrulyMadly.com attempted to draw attention to its services by asking people to name some of the major stereotypes they face in the city of Delhi.
The campaign called #BreakingStereotypes saw participants sending in their pictures about some of the generalisations they face. Take a look at some of the pictures put up in a gallery:
This campaign, aligned with the brand projection of modern matchmakers, really understands the new audience for matchmaking – who are not that interested in matching horoscopes and families. The out of the box engagement strategy is an attention grabber and breaks the clutter of the usual traditional marriage communication done by such portals.