GBM’s Nikhil Dey flags off the ‘firefly’ effect as a key PR trend

What PR trends will dominate 2018? PRmoment India kicks of its video series on PR Trends 2018 with this quick analysis by Nikhil Dey, president public relations and public affairs at Genesis Burson-Marsteller on the ‘Firefly’ effect PR trends. What’s that got to do with internal communications in 2018? Listen in: