PR News 2 minute read
Hill+Knowlton Strategies (H+K), has appointed Usha Rachael Thomas as client services director. Based out of Mumbai, she will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special emphasis on the agency’s media and entertainment (M&E) clients.
Usha comes with nearly two decades of experience in the Indian media and entertainment sector. Most recently she was heading communication at Zee Entertainment Enterprises Ltd (ZEEL) for Zee’s Hindi GEC, Cinema, FTA and premium clusters including Zee TV, Zee Cinema Zindagi, Zee Anmol, amongst others. Prior to ZEEL, Usha headed public relations for the Hindi, Bangla and Marathi GEC division of STAR India Pvt Ltd, an Indian media and entertainment company, owned by 21st Century Fox.
Commenting on the appointment, Chetan Mahajan, president and CEO, H+K India said, “ As preferred partners to large M&E conglomerates like Sony Entertainment Television & Times Network among others, our advisory expertise and execution capabilities are industry-leading. With Usha on board adding to our deep domain expertise, coupled with micro-vertical strategy, our ability to craft domain-specific communications goes from strength to strength.”
Vivian Lines, global vice chairman, Hill+Knowlton Strategies added, “Media and entertainment has been one of the fastest growing sectors in India, set to outpace Indian GDP and also outshine global M&E growth. The sector has been proactive in embracing new technology and digitization, thus opening up multiple avenues for integrated marketing communications to play a significant part in future growth. We are delighted to have Usha join us to lead even greater opportunities within this space, as well as bring her expertise to bear across our full client portfolio.”
Previously, Usha spent nine years as a journalist reporting on the media and entertainment sector. She has served as Assistant Editor of HT Café – Hindustan Times, principal correspondent and head of the TV page at DNA After Hrs, and as a correspondent at Indiantelevision.com.
Thomas is also an alumna of the Indian Institute of Management, Ahmedabad, an economics graduate from Sophia College, Mumbai and schooled in Jamnabai Narsee, Mumbai.