It’s time we replaced AVEs with ROOs

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How Big Pharma is using gamification for marketing communication

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Eight things companies want from their PR agencies by Pulkit Srivastava

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Can boring organisations make a viral video? Asks Olivia Manders

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People have been sounding the death knell for PR for too long says Kantar Media’s Walter Patanella

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The five biggest bull shitters of social media measurements

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Paresh Chaudhry on his experiences as a Cannes Lions 2015 PR jury member

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Why introverts make great PROs

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Can Nestle turn around the Maggi crisis?

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How you can future-proof your brand with the right influencer strategy

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Modi, Manchester and sex positions tops Indian interests online

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How technology can make your PR world more efficient

Opinion