Blue Buzz has recently been taken on board as the marketing and communications partner for Zee Entertainment’s edutainment pioneer property, Mind Wars.
Mind Wards offers an open platform for students to benchmark themselves against their peers on a national scale using multi-platform and testing platforms across three content segments – Curriculum, General Knowledge, and Current Affairs.
Blue Buzz will be managing its end-to-end brand solutions, across its TV show, app, and on-ground activities across all markets.
Commenting on this association, Neha Bisht Bhagchandani, founding partner, BlueBuzz, said, ”It is great to partner with a brand like Zee entertainment that has been a game-changer in multiple ways. Mind Wars is not just an educational show; it is dynamic in the sense that it is present on TV, the app and online too, boosting its outreach to every household, across all age groups."
Bhagchandani added that "We believe this IP has the potential to create knowledge heroes across India and make the country understand the importance of education and knowledge. We aim to undertake on-ground activities and campaigns that augment this thought.”