Former Edelman staffers set up global collective of independent PR strategists, includes India

PR firm i-sekai, set up by former Edelman hands Cornelia Kunze and Moritz Kaffsack in 2018, has now launched a global collective of communicators from across Asia, Middle East, Europe and the Americas.

The founding members of FLUID, global communication collective
The founding members of FLUID, global communications collective

Called FLUID, the founding members said that, "FLUID represents a new model of consultancy, which – unlike an agency – thrives on the independence of its members, who come together for projects."

"FLUID was born when we saw a gap in access to senior specialists with a global mindset. Companies are facing tremendous challenges in a complex and rapidly changing global environment and need support from senior specialists offering both geographic breadth and depth of expertise” says Cornelia Kunze.

Added Moritz Kaffsack: “Our clear focus is on providing strategic and creative counsel combining different skillsets is what can help clients solve the most pressing communications-intensive business issues they face today, whether it’s digitalization, the disruption of many traditional industries or the increasingly local approach to market that’s required in a globally connected world.”

The founding members of FLUID, many of them former senior Edelman staffers, include Carolina James Bajaj from Mumbai, India, Robert Holdheim, from the US, Oleg Ilyin from Moscow, Russia and Duesseldorf, Germany, Ron Mincheff from Sao Paulo, Brazil, Moritz Kaffsack from Berlin, German and Ho Chi Minh City, Vietnam, Cornelia Kunze  covering Munich, Germany and Mayang Schreiber from Jakarta, Indonesia.