Following a competitive, Hill+Knowlton Strategies has been awarded the public relations business for Pogo, Turner International’s leading children’s channel in India.

The appointment will see Hill+Knowlton Strategies roll-out integrated communications solutions for Turner Broadcasting’s kids’ entertainment channel, to drive greater engagement with families and children across India.

Confirming the appointment, Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd, comments, “Turner International India is delighted to bring on Hill+Knowlton Strategies as our strategic PR partner for Pogo. Their strong portfolio of brands, experience in entertainment, and thorough understanding of our market requirements gave us the confidence to award them this mandate. H+K presented a PR strategy that showed depth of strategic thought and creativity that was in sync with our goals for Pogo, and we are sure that this partnership will help in further building the brand in India.”

On winning the PR mandate, Chetan Mahajan, President-India & South Asia, Hill+Knowlton Strategies, said, “Pogo is a leader in the Kids’ entertainment space in India and we are honoured and delighted that the channel has chosen us as partners to further their business objectives. This partnership is testament to the strength of our network and core expertise in the media and entertainment vertical and we are confident that we will drive the desired impact and outcome for Pogo.”

Hill+Knowlton Strategies India has a strong track record in media and entertainment, working past and present with clients such as Sony Entertainment Television (SET), Sony SAB TV, Sony Pictures Networks (SPN), Turner Broadcasting and Colours from Viacom.