The market research giant Ipsos has appointed Geeta Lobo as executive director and head of the Ipsos Bengaluru Business.
Geeta will be based out of Ipsos Bengaluru office and will report to Amit Adarkar, CEO - Ipsos in India. She will also be part of Ipsos India leadership team.
Geeta will focus on driving growth for Ipsos Market Quest [MQ] (innovation, customer & market understanding, brand strategy - quantitative), Ipsos Understanding Unlimited [UU] (qualitative), and Ipsos Connect (branding, communication, media), businesses in Bengaluru. Ipsos MQ, Ipsos UU and Ipsos Connect teams in Bengaluru will report to Geeta.
She will also play a consultative and account management role for Ipsos Public Affairs (social, corporate reputation) among other verticals.
Amit Adarkar, CEO – Ipsos in India said, “Geeta will be responsible for building business for Ipsos in Bengaluru which is a clear growth market for Ipsos in India. She will provide strategic leadership to our Bengaluru-based clients across business and help us in building our presence and equity in Bengaluru.”
Geeta said, “ Research is truly the front and center of everything that Ipsos does and its business performance is the consequence of that priority. That belief really appeals to me and I am excited to join Ipsos.”
A masters degree holder from the Delhi School of Economics, Geeta has over 17 years’ consumer research experience. She has handled a range of studies across sectors, covering both qualitative and quantitative techniques.