Veritas Reputation PR tries humour for some PR for PR
PR News 
Paarul Chand
Just about 8 months old, Veritas Reputation PR Private Ltd, was launched by industry veteran and ex-Adfactors PR professional, Hemant Batra. To create a buzz around its clutch of wins, Veritas used
some old-fashioned cartoons to make a serious point, that PR is not a superficial, makeover for a brand.
Financial communication specialists, Veritas has bagged 11 clients over the year including LIC Mutual Fund, GIC Re, ICICI Prudential AMC, Reliance General Insurance and TIW Private Equity. The firm is also set to launch a crisis media training programme.
The cartoons are a bit of an unusual approach for an Indian PR firm, Indian PR firms, ironically, are usually fairly traditional in how they market themselves in the public eye.
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
Upcoming events:
Featured
PR professionals share their views on journalists publicly calling them out on story pitches
Auto blogger renders unconditional apology to Value 360 for defamatory posts
Hottest Indian startups of 2020, Paytm, Dreams 11 lead the charge: Wizikey Report
