Just about 8 months old, Veritas Reputation PR Private Ltd, was launched by industry veteran and ex-Adfactors PR professional, Hemant Batra. To create a buzz around its clutch of wins, Veritas used some old-fashioned cartoons to make a serious point, that PR is not a superficial, makeover for a brand.

Financial communication specialists, Veritas has bagged 11 clients over the year including LIC Mutual Fund, GIC Re, ICICI Prudential AMC, Reliance General Insurance and TIW Private Equity. The firm is also set to launch a crisis media training programme. 

The cartoons are a bit of an unusual approach for an Indian PR firm, Indian  PR firms, ironically, are usually fairly traditional in how they market themselves in the public eye.