How to create an effective blog

If you are interested in taking part in this training, please email to find out upcoming dates and availability.

Format: Our online courses take the form of an interactive 90 minute, live webinar tutorial.

Why this course is useful:
With two blogs being launched every second, blogging has become one of the most hyped Internet tactics to promote organisations and communicate with
their key audiences. Every client wants to do one but most are left feeling disappointed at its lack of success, with no readership, little interaction or worse -
just negative engagement.

But blogging can be immensely powerful for an organisation if constructed right and deployed correctly. This webinar will bring you all the key steps you need to take in conducting a truly successful blog that gains big readership numbers and active engagement with the audience.

This no-nonsense session will show you how to run a blog for focus groups, internal communications, product development, customer complaints and dealing with stakeholders. In a two hour briefi ng session you will learn best practice for creating a powerful and effective blog for your client and see howto create a blog that adds to your client’s overall strategy and gets true interaction with the target audience.

How attendees will benefit:
Gain a clear understanding of what a blog is and how to deploy it. Be able to give advice to a client and when to say yes(or no) to a blog. Be able to integrate the blog into a full on and off  line strategy.Come away with the confidence to blog successfully.

Who should attend:
This webinar is aimed at all levels who would like to understand more about
blogging and how to use it eff ectively within a PR campaign.

What attendees will learn:
• Develop a blog strategy that recruits and builds readership

• Creating the blog itself - which platform to use and how to use it

Further payment information:

The cost of each individual course is $US 60 when paying online. If you are booking more than 5 courses, and wish to be invoiced, please email If you would like to opt for the Online Certificate, the online payment cost is US$745. Again, if you prefer to be invoiced, please contact

 If you have problems booking this course please call our booking hotline number 00 44 1962 832542 or email To check the price of this course in rupees, there is a currency converter at the bottom of the page.